- 清华大学出版社
- 9787302522416
- 1版
- 442046
- 66234452-2
- 16开
- 2019-12
- 240
- 管理学
- 工商管理
- 财经商贸大类
- 高职
作者简介
内容简介
本书是职业教育“十三五”改革创新规划教材，根据院校课程改革及教学实际编写而成。通过 本书的学习，学生可以掌握现代礼仪，使自己成为受欢迎的人，有助于走向社会后更好地与他人交往 和合作。本书由一线教师参与编写，紧密结合工作岗位，教学内容与职业岗位对接；选取的案例贴近 生活、贴近社会实际；将创新理念贯穿到教材内容选取、体例等方面，充分体现职业教育要求。 本书可作为职业院校社交礼仪类课程教材。
目录
第1讲 社交礼仪概述 .................................................................................1
1.1 礼仪的起源和发展 ..................................................................................3
1.2 礼仪的概念和特征 ..................................................................................8
1.3 礼仪的基本原则 ....................................................................................10
1.4 礼仪的种类及功能 ................................................................................11
思考题 .............................................................................................................13
第2讲 仪容仪态礼仪 ..............................................................................15
2.1 仪容修饰 ................................................................................................17
2.2 仪态举止 ................................................................................................21
2.3 首饰和配饰搭配 ....................................................................................30
思考题 .............................................................................................................42
第3讲 着装礼仪 ......................................................................................43
3.1 着装原则及注意事项 ............................................................................45
3.2 公务着装 ................................................................................................47
3.3 社交着装 ................................................................................................53
3.4 休闲着装 ................................................................................................66
3.5 特殊场合着装 ........................................................................................68
思考题 .............................................................................................................69
第4讲 日常交往礼仪 ...............................................................................71
4.1 称呼与招呼 ............................................................................................73
4.2 问候与致意 ............................................................................................78
4.3 介绍与名片使用 ....................................................................................81
4.4 邀请与拜访 ............................................................................................86
思考题 .............................................................................................................91
第5讲 商务公务礼仪 ...............................................................................93
5.1 接待礼仪 ................................................................................................95
5.2 商务谈判礼仪 ......................................................................................107
5.3 庆典礼仪 ..............................................................................................120
思考题 ...........................................................................................................129
第6讲 婚寿丧礼仪 .................................................................................131
6.1 婚庆礼俗 ..............................................................................................133
6.2 寿诞礼俗 ..............................................................................................141
6.3 丧葬礼俗 ..............................................................................................145
思考题 ...........................................................................................................148
第7讲 餐会礼仪 .....................................................................................149
7.1 中餐礼节 ..............................................................................................151
7.2 西餐礼节 ..............................................................................................159
7.3 宴请礼节 ..............................................................................................169
7.4 饮品礼节 ..............................................................................................174
思考题 ...........................................................................................................180
第8讲 文书礼仪 .....................................................................................181
8.1 书信往来 ..............................................................................................183
8.2 电子商函 ............................................................................................200
8.3 签名赠言 ..............................................................................................204
8.4 请柬 ......................................................................................................207
思考题 ...........................................................................................................210
第9讲 国际礼仪 .....................................................................................211
9.1 国际礼仪规范 ......................................................................................213
9.2 涉外接待礼仪 ......................................................................................216
9.3 涉外会谈礼仪 ......................................................................................220
9.4 国外礼俗举要 ......................................................................................222
思考题 ...........................................................................................................230
参考文献 .....................................................................................................231
1.1 礼仪的起源和发展 ..................................................................................3
1.2 礼仪的概念和特征 ..................................................................................8
1.3 礼仪的基本原则 ....................................................................................10
1.4 礼仪的种类及功能 ................................................................................11
思考题 .............................................................................................................13
第2讲 仪容仪态礼仪 ..............................................................................15
2.1 仪容修饰 ................................................................................................17
2.2 仪态举止 ................................................................................................21
2.3 首饰和配饰搭配 ....................................................................................30
思考题 .............................................................................................................42
第3讲 着装礼仪 ......................................................................................43
3.1 着装原则及注意事项 ............................................................................45
3.2 公务着装 ................................................................................................47
3.3 社交着装 ................................................................................................53
3.4 休闲着装 ................................................................................................66
3.5 特殊场合着装 ........................................................................................68
思考题 .............................................................................................................69
第4讲 日常交往礼仪 ...............................................................................71
4.1 称呼与招呼 ............................................................................................73
4.2 问候与致意 ............................................................................................78
4.3 介绍与名片使用 ....................................................................................81
4.4 邀请与拜访 ............................................................................................86
思考题 .............................................................................................................91
第5讲 商务公务礼仪 ...............................................................................93
5.1 接待礼仪 ................................................................................................95
5.2 商务谈判礼仪 ......................................................................................107
5.3 庆典礼仪 ..............................................................................................120
思考题 ...........................................................................................................129
第6讲 婚寿丧礼仪 .................................................................................131
6.1 婚庆礼俗 ..............................................................................................133
6.2 寿诞礼俗 ..............................................................................................141
6.3 丧葬礼俗 ..............................................................................................145
思考题 ...........................................................................................................148
第7讲 餐会礼仪 .....................................................................................149
7.1 中餐礼节 ..............................................................................................151
7.2 西餐礼节 ..............................................................................................159
7.3 宴请礼节 ..............................................................................................169
7.4 饮品礼节 ..............................................................................................174
思考题 ...........................................................................................................180
第8讲 文书礼仪 .....................................................................................181
8.1 书信往来 ..............................................................................................183
8.2 电子商函 ............................................................................................200
8.3 签名赠言 ..............................................................................................204
8.4 请柬 ......................................................................................................207
思考题 ...........................................................................................................210
第9讲 国际礼仪 .....................................................................................211
9.1 国际礼仪规范 ......................................................................................213
9.2 涉外接待礼仪 ......................................................................................216
9.3 涉外会谈礼仪 ......................................................................................220
9.4 国外礼俗举要 ......................................................................................222
思考题 ...........................................................................................................230
参考文献 .....................................................................................................231
