职业形体与礼仪 / 新时代职业院校综合素养通识教育创新教材
定价：￥49.80
作者： 陈霞
出版时间：2026-04
出版社：电子工业出版社
- 电子工业出版社
- 9787121526572
- 1-1
- 16开
- 2026-04
- 366
- 公共基础课
- 通用
- 高职
内容简介
教材共分为五大模块，内容涵盖了职业礼仪文化、形体美的塑造、形象美的塑造、职场美的塑造以及涉外交往礼仪等多方面内容，旨在帮助学习者全面提升职业素养，塑造优雅得体的职业形象。在编写过程中，注重理论与实践相结合，内容全面且实用，同时兼顾了文化内涵与国际化视野。每个学习任务都配有丰富的案例分析和实训练习，让学习者能够在学习理论的同时，通过实际操作来加深理解和掌握。通过系统化的训练，帮助学习者外塑其形、内修其礼、融通中外。
目录
模块一 职业礼仪文化 ········································································································· 1
学习单元一 中华传统礼仪 ······················································································· 1
学习单元二 现代职业礼仪 ······················································································· 9
学习单元三 形体塑造与职业礼仪 ············································································ 13
学习单元四 职业礼仪的美学文化 ············································································ 17
模块二 形体美的塑造 ······································································································· 23
学习单元一 认识形体美 ························································································ 23
学习单元二 身体姿态训练 ····················································································· 38
学习单元三 日常柔韧训练 ····················································································· 55
学习单元四 日常力量训练 ····················································································· 68
模块三 形象美的塑造 ······································································································· 88
学习单元一 妆容修饰 ··························································································· 88
学习单元二 着装艺术 ·························································································· 100
学习单元三 表情管理 ·························································································· 111
学习单元四 职业形象 ·························································································· 120
模块四 职场美的塑造 ····································································································· 133
学习单元一 求职礼仪 ·························································································· 133
学习单元二 日常办公室礼仪 ················································································· 140
学习单元三 接待与拜访礼仪 ················································································· 146
学习单元四 会务礼仪 ·························································································· 167
模块五 涉外交往礼仪 ····································································································· 180
学习单元一 涉外礼仪的基本原则 ··········································································· 180
学习单元二 涉外常用商务礼仪 ·············································································· 186
学习单元三 各国涉外商务礼仪 ·············································································· 198
学习单元一 中华传统礼仪 ······················································································· 1
学习单元二 现代职业礼仪 ······················································································· 9
学习单元三 形体塑造与职业礼仪 ············································································ 13
学习单元四 职业礼仪的美学文化 ············································································ 17
模块二 形体美的塑造 ······································································································· 23
学习单元一 认识形体美 ························································································ 23
学习单元二 身体姿态训练 ····················································································· 38
学习单元三 日常柔韧训练 ····················································································· 55
学习单元四 日常力量训练 ····················································································· 68
模块三 形象美的塑造 ······································································································· 88
学习单元一 妆容修饰 ··························································································· 88
学习单元二 着装艺术 ·························································································· 100
学习单元三 表情管理 ·························································································· 111
学习单元四 职业形象 ·························································································· 120
模块四 职场美的塑造 ····································································································· 133
学习单元一 求职礼仪 ·························································································· 133
学习单元二 日常办公室礼仪 ················································································· 140
学习单元三 接待与拜访礼仪 ················································································· 146
学习单元四 会务礼仪 ·························································································· 167
模块五 涉外交往礼仪 ····································································································· 180
学习单元一 涉外礼仪的基本原则 ··········································································· 180
学习单元二 涉外常用商务礼仪 ·············································································· 186
学习单元三 各国涉外商务礼仪 ·············································································· 198
