- 清华大学出版社
- 9787302684220
- 4-1
- 556747
- 16开
- 2025-05
- 商务英语、国际贸易、国际商务
- 高职 高职本科(应用型本科)
作者简介
内容简介
《商务英语口语(第4版)》以商务材料为主,按照功能用途进行划分,内容涵盖商务工作所涉及的日常交际、涉外活动和涉外业务等常见场景。全书共设16个单元,内容主要涉及办公、商务旅行、商务接待、公司与产品、市场营销、商务会谈、商务会议、求职面试、展览展会、询价、报盘、讨价还价、包装与运输、支付、保险、销售谈判、合约签订、商标与专利、投诉索赔等方面。 《商务英语口语(第4版)》可满足高职高专院校商务英语、国际贸易、国际商务等相关专业的学生、从事国际商务工作的外经贸从业人员、外事人员以及广大英语爱好者的需要。
目录
Unit 1 Office Work
Unit 2 Business Travel
Unit 3 Client Reception
Unit 4 Companies and Products
Unit 5 Marketing
Unit 6 Meetings
Unit 7 Recruitment
Unit 8 Trade Fairs
Unit 9 Inquiries and Offers
Unit 10 Counter Offers and Orders
Unit 11 Packaging and Shipment
Unit 12 Payment
Unit 13 Insurance
Unit 14 Conclusion of Business
Unit 15 Trademark, Patent, and Intellectual Property Rights
Unit 2 Business Travel
Unit 3 Client Reception
Unit 4 Companies and Products
Unit 5 Marketing
Unit 6 Meetings
Unit 7 Recruitment
Unit 8 Trade Fairs
Unit 9 Inquiries and Offers
Unit 10 Counter Offers and Orders
Unit 11 Packaging and Shipment
Unit 12 Payment
Unit 13 Insurance
Unit 14 Conclusion of Business
Unit 15 Trademark, Patent, and Intellectual Property Rights