空乘人员形象设计与化妆技巧 / 航空服务艺术与管理本科系列教材
定价：￥42.00
作者： 张号全
出版时间：2024-08
出版社：电子工业出版社
- 电子工业出版社
- 9787121481017
- 1-1
- 541103
- 60266692-7
- 平塑
- 16开
- 2024-08
- 254
- 172
- 艺术学
- 音乐与舞蹈学类
- 航空服务艺术与管理
- 本科 高职
内容简介
本教材共 8 章，包括空乘形象设计概述，空乘服装、配饰与搭配，空乘发型设计与护发，妆容设计基础与护肤，空乘妆容设计与化妆，空乘健美塑形与仪态美，空乘面试形象设计，空乘职业形象诠释等内容。每章章前都设有章前提要和学习目标，章后设有本章实操和思考练习题，以帮助师生明确教学目的和要求，掌握重点和难点，学会具体问题具体分析。本教材专业特点突出，实用性强，内容取材于实际工作环境和日常生活，具有很强的针对性。本教材主要适用于航空服务艺术与管理专业、空中乘务专业的教学，对于高铁乘务、酒店管理、旅游管理等有职业形象要求的专业也有借鉴意义。
目录
目录
第一章 空乘形象设计概述 ···············································································1
第一节 空乘形象设计 ···············································································1
第二节 形象设计的艺术表达 ······································································7
第三节 空乘形象的特征 ············································································9
第四节 空乘形象设计的总体要求 ······························································ 14
本章实操 ······························································································· 17
思考练习题 ···························································································· 17
第二章 空乘服装、配饰与搭配 ······································································· 18
第一节 服装的色彩 ················································································ 18
第二节 服装、配饰的搭配原则 ································································· 24
第三节 空乘制服的特点及搭配 ································································· 29
第四节 空乘制服配饰 ············································································· 35
第五节 社会交往中的服装与配饰 ······························································ 37
本章实操 ······························································································· 41
思考练习题 ···························································································· 41
第三章 空乘发型设计与护发 ·········································································· 42
第一节 发型设计的基本概念 ···································································· 42
第二节 职业发型设计 ············································································· 45
第三节 乘务员发型设计 ·········································································· 46
第四节 盘发技能 ··················································································· 47
第五节 头发的清洁与护理 ······································································· 50
本章实操 ······························································································· 54
思考练习题 ···························································································· 54
第四章 妆容设计基础与护肤 ·········································································· 55
第一节 化妆的基本常识 ·········································································· 55
第二节 皮肤的生长状态 ·········································································· 61
第三节 皮肤的营养 ················································································ 63
第四节 空乘人员护肤要领 ······································································· 66
第五节 美白皮肤的措施 ·········································································· 73
第六节 护肤的误区 ················································································ 77
本章实操 ······························································································· 79
思考练习题 ···························································································· 79
第五章 空乘妆容设计与化妆 ·········································································· 80
第一节 常用化妆工具 ············································································· 80
第二节 化妆品的类型及选用方法 ······························································ 83
第三节 妆容设计的原则与方法 ································································· 90
第四节 空乘人员化妆的技巧 ···································································· 97
第五节 补妆方式与化妆礼仪 ···································································102
第六节 国外航空公司空乘职业妆容的特点 ·················································104
本章实操 ······························································································107
思考练习题 ································
第一章 空乘形象设计概述 ···············································································1
第一节 空乘形象设计 ···············································································1
第二节 形象设计的艺术表达 ······································································7
第三节 空乘形象的特征 ············································································9
第四节 空乘形象设计的总体要求 ······························································ 14
本章实操 ······························································································· 17
思考练习题 ···························································································· 17
第二章 空乘服装、配饰与搭配 ······································································· 18
第一节 服装的色彩 ················································································ 18
第二节 服装、配饰的搭配原则 ································································· 24
第三节 空乘制服的特点及搭配 ································································· 29
第四节 空乘制服配饰 ············································································· 35
第五节 社会交往中的服装与配饰 ······························································ 37
本章实操 ······························································································· 41
思考练习题 ···························································································· 41
第三章 空乘发型设计与护发 ·········································································· 42
第一节 发型设计的基本概念 ···································································· 42
第二节 职业发型设计 ············································································· 45
第三节 乘务员发型设计 ·········································································· 46
第四节 盘发技能 ··················································································· 47
第五节 头发的清洁与护理 ······································································· 50
本章实操 ······························································································· 54
思考练习题 ···························································································· 54
第四章 妆容设计基础与护肤 ·········································································· 55
第一节 化妆的基本常识 ·········································································· 55
第二节 皮肤的生长状态 ·········································································· 61
第三节 皮肤的营养 ················································································ 63
第四节 空乘人员护肤要领 ······································································· 66
第五节 美白皮肤的措施 ·········································································· 73
第六节 护肤的误区 ················································································ 77
本章实操 ······························································································· 79
思考练习题 ···························································································· 79
第五章 空乘妆容设计与化妆 ·········································································· 80
第一节 常用化妆工具 ············································································· 80
第二节 化妆品的类型及选用方法 ······························································ 83
第三节 妆容设计的原则与方法 ································································· 90
第四节 空乘人员化妆的技巧 ···································································· 97
第五节 补妆方式与化妆礼仪 ···································································102
第六节 国外航空公司空乘职业妆容的特点 ·················································104
本章实操 ······························································································107
思考练习题 ································
