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出版时间:2024-08

出版社:电子工业出版社

以下为《空乘人员形象设计与化妆技巧》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 电子工业出版社
  • 9787121481017
  • 1-1
  • 541103
  • 49256047-9
  • 16开
  • 2024-08
  • 交通运输
  • 本科 高职
内容简介
本教材共 8 章,包括空乘形象设计概述,空乘服装、配饰与搭配,空乘发型设计与护发,妆容设计基础与护肤,空乘妆容设计与化妆,空乘健美塑形与仪态美,空乘面试形象设计,空乘职业形象诠释等内容。每章章前都设有章前提要和学习目标,章后设有本章实操和思考练习题,以帮助师生明确教学目的和要求,掌握重点和难点,学会具体问题具体分析。本教材专业特点突出,实用性强,内容取材于实际工作环境和日常生活,具有很强的针对性。本教材主要适用于航空服务艺术与管理专业、空中乘务专业的教学,对于高铁乘务、酒店管理、旅游管理等有职业形象要求的专业也有借鉴意义。
目录
目录__eol__第一章 空乘形象设计概述 ···············································································1 __eol__第一节 空乘形象设计 ···············································································1 __eol__第二节 形象设计的艺术表达 ······································································7 __eol__第三节 空乘形象的特征 ············································································9 __eol__第四节 空乘形象设计的总体要求 ······························································ 14 __eol__本章实操 ······························································································· 17 __eol__思考练习题 ···························································································· 17 __eol__第二章 空乘服装、配饰与搭配 ······································································· 18 __eol__第一节 服装的色彩 ················································································ 18 __eol__第二节 服装、配饰的搭配原则 ································································· 24 __eol__第三节 空乘制服的特点及搭配 ································································· 29 __eol__第四节 空乘制服配饰 ············································································· 35 __eol__第五节 社会交往中的服装与配饰 ······························································ 37 __eol__本章实操 ······························································································· 41 __eol__思考练习题 ···························································································· 41 __eol__第三章 空乘发型设计与护发 ·········································································· 42 __eol__第一节 发型设计的基本概念 ···································································· 42 __eol__第二节 职业发型设计 ············································································· 45 __eol__第三节 乘务员发型设计 ·········································································· 46 __eol__第四节 盘发技能 ··················································································· 47 __eol__第五节 头发的清洁与护理 ······································································· 50 __eol__本章实操 ······························································································· 54 __eol__思考练习题 ···························································································· 54 __eol__第四章 妆容设计基础与护肤 ·········································································· 55 __eol__第一节 化妆的基本常识 ·········································································· 55__eol__第二节 皮肤的生长状态 ·········································································· 61 __eol__第三节 皮肤的营养 ················································································ 63 __eol__第四节 空乘人员护肤要领 ······································································· 66 __eol__第五节 美白皮肤的措施 ·········································································· 73 __eol__第六节 护肤的误区 ················································································ 77 __eol__本章实操 ······························································································· 79 __eol__思考练习题 ···························································································· 79 __eol__第五章 空乘妆容设计与化妆 ·········································································· 80 __eol__第一节 常用化妆工具 ············································································· 80 __eol__第二节 化妆品的类型及选用方法 ······························································ 83 __eol__第三节 妆容设计的原则与方法 ································································· 90 __eol__第四节 空乘人员化妆的技巧 ···································································· 97 __eol__第五节 补妆方式与化妆礼仪 ···································································102 __eol__第六节 国外航空公司空乘职业妆容的特点 ·················································104 __eol__本章实操 ······························································································107 __eol__思考练习题 ································