第 1 章 商务礼仪概述·························1 __eol__1.1 礼仪基础知识 ··························1 __eol__1.1.1 礼仪的概念····················1 __eol__1.1.2 礼仪的要素····················2 __eol__1.1.3 礼仪的特点····················4 __eol__1.1.4 礼仪的作用····················6 __eol__1.1.5 礼仪的发展····················7 __eol__1.2 商务礼仪基础知识 ·················· 10 __eol__1.2.1 商务礼仪的概念············ 10 __eol__1.2.2 商务礼仪的功能············ 10 __eol__1.2.3 商务礼仪的基本原则······ 11 __eol__1.3 商务人员个人礼仪 ·················· 13 __eol__1.3.1 商务人员个人礼仪的 __eol__概念··························· 13 __eol__1.3.2 商务礼仪修养··············· 14 __eol__知识测试与技能训练······················ 15 __eol__第 2 章 商务人员仪容与仪态礼仪········ 17 __eol__2.1 商务人员仪容礼仪 ·················· 17 __eol__2.1.1 商务人员仪容礼仪的 __eol__概念··························· 17 __eol__2.1.2 商务人员美发礼仪········· 18 __eol__2.1.3 商务人员面部礼仪········· 19 __eol__2.1.4 商务人员化妆礼仪········· 20 __eol__2.1.5 商务人员体貌仪容礼仪··· 21 __eol__2.2 商务人员仪态礼仪 ·················· 22 __eol__2.2.1 商务人员仪态礼仪的 __eol__概念··························· 22 __eol__2.2.2 商务人员坐姿礼仪········· 23 __eol__2.2.3 商务人员站姿礼仪········· 25 __eol__2.2.4 商务人员行姿礼仪········· 27 __eol__2.2.5 商务人员蹲姿礼仪 ·········28 __eol__2.2.6 商务人员手势礼仪 ·········29 __eol__2.2.7 商务人员表情礼仪 ·········32 __eol__知识测试与技能训练 ······················34 __eol__第 3 章 商务人员服饰礼仪 ·················37 __eol__3.1 商务人员服饰礼仪概述·············37 __eol__3.1.1 商务人员服饰礼仪的 __eol__概念 ···························37 __eol__3.1.2 商务人员服饰礼仪的 __eol__原则 ···························38 __eol__3.2 商务人员着装礼仪···················41 __eol__3.2.1 男性商务人员着装 __eol__礼仪 ···························41 __eol__3.2.2 女性商务人员着装 __eol__礼仪 ···························47 __eol__3.3 商务人员配饰礼仪···················50 __eol__3.3.1 商务人员配饰礼仪的 __eol__原则 ···························50 __eol__3.3.2 商务人员常用配饰 __eol__礼仪 ···························51 __eol__知识测试与技能训练 ······················53 __eol__第 4 章 商务求职礼仪 ·······················55 __eol__4.1 书面求职礼仪·························55 __eol__4.1.1 书面求职礼仪概述 ·········55 __eol__4.1.2 求职信礼仪 ··················56 __eol__4.1.3 个人简历礼仪 ···············57 __eol__4.2 非书面求职礼仪······················60 __eol__4.2.1 电话求职礼仪 ···············60 __eol__4.2.2 互联网求职礼仪 ············60 __eol__4.3 面试礼仪·······························61 __eol__4.3.1 面试前礼仪·················· 61 __eol__4.3.2 面试中礼仪·················· 62 __eol__4.3.3 面试后礼仪·················· 64 __eol__知识测试与技能训练······················ 66 __eol__第 5 章 商务办公礼仪······················· 67 __eol__5.1 商务办公室礼仪 ····················· 67 __eol__5.1.1 商务办公环境礼仪········· 68 __eol__5.1.2 商务办公氛围礼仪········· 68 __eol__5.2 商务办公人员礼仪 ·················· 68 __eol__5.2.1 商务办公人员个人礼仪··· 68 __eol__5.2.2 商务办公人员沟通礼仪··· 69 __eol__5.3 商务交通礼仪 ························ 70 __eol__5.3.1 步行礼仪····················· 70 __eol__5.3.2 乘车礼仪····················· 71 __eol__5.3.3 乘坐飞机礼仪··············· 76 __eol__5.4 商务差旅礼仪 ························ 77 __eol__5.4.1 预订与登记入住礼仪······ 77 __eol__5.4.2 客房住宿与离店礼仪······ 77 __eol__知识测试与技能训练······················ 78 __eol__第 6 章 商务交际礼仪······················· 80 __eol__6.1 商务会面礼仪 ························ 80 __eol__6.1.1 商务介绍礼仪··············· 80 __eol__6.1.2 商务见面礼仪··············· 87 __eol__6.2 商务拜访礼仪 ························ 93 __eol__6.2.1 商务拜访的基本要求······ 93 __eol__6.2.2 商务拜访的礼仪禁忌······ 95 __eol__6.3 商务接待礼仪 ························ 96 __eol__6.3.1 商务接待的原则············ 96 __eol__6.3.2 商务接待的准备············ 96 __eol__6.3.3 常用商务接待礼仪········· 97 __eol__6.4 商务馈赠与接受礼品礼仪 ········100 __eol__6.4.1 商务馈赠礼品礼仪········100 __eol__6.4.2 商务接受礼品礼仪········102 __eol__知识测试与技能训练·····················103 __eol__第 7 章 商务语言礼仪······················105 __eol__7.1 商务交谈的要求与技巧 ···········105 __eol__7.1.1 商务交谈的要求···········105 __eol__7.1.2 商务交谈的技巧···········107 __eol__7.2 商务通信礼仪 ·······················112 __eol__7.2.1 电话礼仪····················112 __eol__7.2.2 互联网通信礼仪 ·········· 116 __eol__7.3 商务演讲礼仪······················· 118 __eol__7.3.1 商务演讲的要求 ·········· 118 __eol__7.3.2 常用商务演讲礼仪 ······· 121 __eol__知识测试与技能训练 ···················· 122 __eol__第 8 章 商务文书礼仪 ····················· 124 __eol__8.1 商务信函类文书礼仪·