现代商务礼仪（第3版）
定价：￥49.00
作者： 张卫东
出版时间：2024-12
出版社：电子工业出版社
- 电子工业出版社
- 9787121481499
- 3版
- 541019
- 60266732-1
- 平塑
- 16开
- 2024-12
- 365
- 232
- 公共基础课
- 公共基础课
- 公共课
- 本科 研究生及以上
内容简介
本书立足现代商务人员工作实践，围绕现代商务人员学礼、懂礼、用礼、行礼的需要，纵向上从商务礼仪概述、商务人员仪容与仪态礼仪、商务人员服饰礼仪、商务求职礼仪、商务办公礼仪、商务交际礼仪、商务语言礼仪、商务文书礼仪、商务会议礼仪、商务仪式礼仪、商务宴请礼仪、国际商务礼仪等十二个章节，系统地介绍了现代商务礼仪包含的基本内容。横向上遵循应行和应忌两条主线，精心设计了学习目标、任务驱动、知识拓展、课内实训、知识测试、案例分析、例文与技能训练等应用性特色明显的模块，明确商务礼仪的实际应用标准，具有较强的实践性和训练性。本教材适用于应用型本科院校市场营销、国际商务、人力资源管理等各种工商管理类专业教学使用，也适用于在职商务人员自学使用。
目录
第 1 章 商务礼仪概述·························1
1.1 礼仪基础知识 ··························1
1.1.1 礼仪的概念····················1
1.1.2 礼仪的要素····················2
1.1.3 礼仪的特点····················4
1.1.4 礼仪的作用····················6
1.1.5 礼仪的发展····················7
1.2 商务礼仪基础知识 ·················· 10
1.2.1 商务礼仪的概念············ 10
1.2.2 商务礼仪的功能············ 10
1.2.3 商务礼仪的基本原则······ 11
1.3 商务人员个人礼仪 ·················· 13
1.3.1 商务人员个人礼仪的
概念··························· 13
1.3.2 商务礼仪修养··············· 14
知识测试与技能训练······················ 15
第 2 章 商务人员仪容与仪态礼仪········ 17
2.1 商务人员仪容礼仪 ·················· 17
2.1.1 商务人员仪容礼仪的
概念··························· 17
2.1.2 商务人员美发礼仪········· 18
2.1.3 商务人员面部礼仪········· 19
2.1.4 商务人员化妆礼仪········· 20
2.1.5 商务人员体貌仪容礼仪··· 21
2.2 商务人员仪态礼仪 ·················· 22
2.2.1 商务人员仪态礼仪的
概念··························· 22
2.2.2 商务人员坐姿礼仪········· 23
2.2.3 商务人员站姿礼仪········· 25
2.2.4 商务人员行姿礼仪········· 27
2.2.5 商务人员蹲姿礼仪 ·········28
2.2.6 商务人员手势礼仪 ·········29
2.2.7 商务人员表情礼仪 ·········32
知识测试与技能训练 ······················34
第 3 章 商务人员服饰礼仪 ·················37
3.1 商务人员服饰礼仪概述·············37
3.1.1 商务人员服饰礼仪的
概念 ···························37
3.1.2 商务人员服饰礼仪的
原则 ···························38
3.2 商务人员着装礼仪···················41
3.2.1 男性商务人员着装
礼仪 ···························41
3.2.2 女性商务人员着装
礼仪 ···························47
3.3 商务人员配饰礼仪···················50
3.3.1 商务人员配饰礼仪的
原则 ···························50
3.3.2 商务人员常用配饰
礼仪 ···························51
知识测试与技能训练 ······················53
第 4 章 商务求职礼仪 ·······················55
4.1 书面求职礼仪·························55
4.1.1 书面求职礼仪概述 ·········55
4.1.2 求职信礼仪 ··················56
4.1.3 个人简历礼仪 ···············57
4.2 非书面求职礼仪······················60
4.2.1 电话求职礼仪 ···············60
4.2.2 互联网求职礼仪 ············60
4.3 面试礼仪·······························61
4.3.1 面试前礼仪·················· 61
4.3.2 面试中礼仪·················· 62
4.3.3 面试后礼仪·················· 64
知识测试与技能训练······················ 66
第 5 章 商务办公礼仪······················· 67
5.1 商务办公室礼仪 ····················· 67
5.1.1 商务办公环境礼仪········· 68
5.1.2 商务办公氛围礼仪········· 68
5.2 商务办公人员礼仪 ·················· 68
5.2.1 商务办公人员个人礼仪··· 68
5.2.2 商务办公人员沟通礼仪··· 69
5.3 商务交通礼仪 ························ 70
5.3.1 步行礼仪····················· 70
5.3.2 乘车礼仪····················· 71
5.3.3 乘坐飞机礼仪··············· 76
5.4 商务差旅礼仪 ························ 77
5.4.1 预订与登记入住礼仪······ 77
5.4.2 客房住宿与离店礼仪······ 77
知识测试与技能训练······················ 78
第 6 章 商务交际礼仪······················· 80
6.1 商务会面礼仪 ························ 80
6.1.1 商务介绍礼仪··············· 80
6.1.2 商务见面礼仪··············· 87
6.2 商务拜访礼仪 ························ 93
6.2.1 商务拜访的基本要求······ 93
6.2.2 商务拜访的礼仪禁忌······ 95
6.3 商务接待礼仪 ························ 96
6.3.1 商务接待的原则············ 96
6.3.2 商务接待的准备············ 96
6.3.3 常用商务接待礼仪········· 97
6.4 商务馈赠与接受礼品礼仪 ········100
6.4.1 商务馈赠礼品礼仪········100
6.4.2 商务接受礼品礼仪········102
知识测试与技能训练·····················103
第 7 章 商务语言礼仪······················105
7.1 商务交谈的要求与技巧 ···········105
7.1.1 商务交谈的要求···········105
7.1.2 商务交谈的技巧···········107
7.2 商务通信礼仪 ·······················112
7.2.1 电话礼仪····················112
7.2.2 互联网通信礼仪 ·········· 116
7.3 商务演讲礼仪······················· 118
7.3.1 商务演讲的要求 ·········· 118
7.3.2 常用商务演讲礼仪 ······· 121
知识测试与技能训练 ···················· 122
第 8 章 商务文书礼仪 ····················· 124
8.1 商务信函类文书礼仪·
1.1 礼仪基础知识 ··························1
1.1.1 礼仪的概念····················1
1.1.2 礼仪的要素····················2
1.1.3 礼仪的特点····················4
1.1.4 礼仪的作用····················6
1.1.5 礼仪的发展····················7
1.2 商务礼仪基础知识 ·················· 10
1.2.1 商务礼仪的概念············ 10
1.2.2 商务礼仪的功能············ 10
1.2.3 商务礼仪的基本原则······ 11
1.3 商务人员个人礼仪 ·················· 13
1.3.1 商务人员个人礼仪的
概念··························· 13
1.3.2 商务礼仪修养··············· 14
知识测试与技能训练······················ 15
第 2 章 商务人员仪容与仪态礼仪········ 17
2.1 商务人员仪容礼仪 ·················· 17
2.1.1 商务人员仪容礼仪的
概念··························· 17
2.1.2 商务人员美发礼仪········· 18
2.1.3 商务人员面部礼仪········· 19
2.1.4 商务人员化妆礼仪········· 20
2.1.5 商务人员体貌仪容礼仪··· 21
2.2 商务人员仪态礼仪 ·················· 22
2.2.1 商务人员仪态礼仪的
概念··························· 22
2.2.2 商务人员坐姿礼仪········· 23
2.2.3 商务人员站姿礼仪········· 25
2.2.4 商务人员行姿礼仪········· 27
2.2.5 商务人员蹲姿礼仪 ·········28
2.2.6 商务人员手势礼仪 ·········29
2.2.7 商务人员表情礼仪 ·········32
知识测试与技能训练 ······················34
第 3 章 商务人员服饰礼仪 ·················37
3.1 商务人员服饰礼仪概述·············37
3.1.1 商务人员服饰礼仪的
概念 ···························37
3.1.2 商务人员服饰礼仪的
原则 ···························38
3.2 商务人员着装礼仪···················41
3.2.1 男性商务人员着装
礼仪 ···························41
3.2.2 女性商务人员着装
礼仪 ···························47
3.3 商务人员配饰礼仪···················50
3.3.1 商务人员配饰礼仪的
原则 ···························50
3.3.2 商务人员常用配饰
礼仪 ···························51
知识测试与技能训练 ······················53
第 4 章 商务求职礼仪 ·······················55
4.1 书面求职礼仪·························55
4.1.1 书面求职礼仪概述 ·········55
4.1.2 求职信礼仪 ··················56
4.1.3 个人简历礼仪 ···············57
4.2 非书面求职礼仪······················60
4.2.1 电话求职礼仪 ···············60
4.2.2 互联网求职礼仪 ············60
4.3 面试礼仪·······························61
4.3.1 面试前礼仪·················· 61
4.3.2 面试中礼仪·················· 62
4.3.3 面试后礼仪·················· 64
知识测试与技能训练······················ 66
第 5 章 商务办公礼仪······················· 67
5.1 商务办公室礼仪 ····················· 67
5.1.1 商务办公环境礼仪········· 68
5.1.2 商务办公氛围礼仪········· 68
5.2 商务办公人员礼仪 ·················· 68
5.2.1 商务办公人员个人礼仪··· 68
5.2.2 商务办公人员沟通礼仪··· 69
5.3 商务交通礼仪 ························ 70
5.3.1 步行礼仪····················· 70
5.3.2 乘车礼仪····················· 71
5.3.3 乘坐飞机礼仪··············· 76
5.4 商务差旅礼仪 ························ 77
5.4.1 预订与登记入住礼仪······ 77
5.4.2 客房住宿与离店礼仪······ 77
知识测试与技能训练······················ 78
第 6 章 商务交际礼仪······················· 80
6.1 商务会面礼仪 ························ 80
6.1.1 商务介绍礼仪··············· 80
6.1.2 商务见面礼仪··············· 87
6.2 商务拜访礼仪 ························ 93
6.2.1 商务拜访的基本要求······ 93
6.2.2 商务拜访的礼仪禁忌······ 95
6.3 商务接待礼仪 ························ 96
6.3.1 商务接待的原则············ 96
6.3.2 商务接待的准备············ 96
6.3.3 常用商务接待礼仪········· 97
6.4 商务馈赠与接受礼品礼仪 ········100
6.4.1 商务馈赠礼品礼仪········100
6.4.2 商务接受礼品礼仪········102
知识测试与技能训练·····················103
第 7 章 商务语言礼仪······················105
7.1 商务交谈的要求与技巧 ···········105
7.1.1 商务交谈的要求···········105
7.1.2 商务交谈的技巧···········107
7.2 商务通信礼仪 ·······················112
7.2.1 电话礼仪····················112
7.2.2 互联网通信礼仪 ·········· 116
7.3 商务演讲礼仪······················· 118
7.3.1 商务演讲的要求 ·········· 118
7.3.2 常用商务演讲礼仪 ······· 121
知识测试与技能训练 ···················· 122
第 8 章 商务文书礼仪 ····················· 124
8.1 商务信函类文书礼仪·
