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 UNIT 1 UNDERSTANDING CULTURAL DIFFERENCES
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: International Business Etiquette
   Passage B: Conversation with Danes
   Writing an Essay
  Section 3 After-class Activities: More Things to Do
 UNIT 2 CONDUCTING A SURVEY
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: Conducting a Survey
   Passage B: How to Design Good Questions in a Questionnaire
   Writing a Report
  Section 3 After-class Activities: More Things to Do
 UNIT 3 MAKING A PRESENTATION
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: Make an Effective Presentation
   Passage B: How to Make a PowerPoint Presentation that Includes Audio and Video Files
   Describing a Chart
  Section 3 After-class Activities: More Things to Do
 UNIT 4 ESTABLISHING BUSINESS RELATIONS
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: Building Business Relationships
   Passage B: Effective Ways to Keep Track of Customer Satisfaction
   Writing a Business Liaison Letter
  Section 3 After-class Activities: More Things to Do
 UNIT 5 PROMOTING PRODUCTS AND SERVICES
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: Selling a Product & Service
   Passage B: How to Sell a Product Online
   Describing Products and Services
  Section 3 After-class Activities: More Things to Do
 UNIT 6 ATTENDING FAIRS AND EXHIBITIONS
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: Which Trade Show to Attend?
   Passage B: China Import and Export Fair
   Preparing a Catalog
  Section 3 After-class Activities: More Things to Do
 UNIT 7 MANAGING HUMAN RESOURCES
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: Human Resource Management
   Passage B: How to Continue to Train Employees
   Writing a Job Offer Letter
  Section 3 After-class Activities: More Things to Do
 UNIT 8 STARTING YOUR BUSINESS ONLINE
  Section 1 Before-class Activities: Getting Things Ready
  Section 2 In-class Activities: Things to Do
   Passage A: How to Start Your Business Online
   Passage B: Are You Ready to Start a Home-based Business Online?
   Making a Business Plan
  Section 3 After-class Activities: More Things to Do
 GLOSSARY