前辅文
 UNIT1 Promoting Activities
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 Marketing: Key to Producing Bestsellers
   Passage 2 Business Is Business Around the World, or Is It?
  Section V Having Some Fun
 UNIT2 Company Profiles
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 A Perfectly Fair Business Deal
   Passage 2 A Perfectly Fair Business Deal (Continued)
  Section V Having Some Fun
 UNIT3 Purchase and Payment
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 My Shopping Experiences
   Passage 2 Convenience Is Most Important
  Section V Having Some Fun
 UNIT4 Training Across Cultures
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 My Study-Abroad Experience at Lancaster University
   Passage 2 Continuous Learning
  Section V Having Some Fun
 UNIT5 Brands and Advertisements
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 Brand Name
   Passage 2 Brand China
  Section V Having Some Fun
 UNIT6 Sharing the Loss
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 Insurance
   Passage 2 Don’t Slip Up on Your Cover
  Section V Having Some Fun
 UNIT7 Busy Agenda and Schedule
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 Interview: Michelle Nguyen, President of LCD Designs Inc.
   Passage 2 Michael Dell and His Business
  Section V Having Some Fun
 UNIT8 Thinking Global, Acting Local
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
   Passage 1 WTO Membership: A Win-Win Situation
   Passage 2 Love Nature and Create a Green Culture
  Section V Having Some Fun
 Self-Assessment