行知行业英语——营销 / 行知行业英语
作者： 陈永捷，常红梅等
出版时间：2020-04
出版社：高等教育出版社
- 高等教育出版社
- 9787040536911
- 1版
- 296091
- 60254429-8
- 平装
- 大大16开
- 2020-04
- 274
- 124
- 文学
- 外国语言文学
- 市场营销
- 高职
前辅文
1 Sales
2 Marketing
3 Types of Sales 1
4 Types of Sales 2
5 The Marketing Mix 1
6 The Marketing Mix 2
7 Product Descriptions
8 Product Details 1
9 Product Details 2
10 Distribution and Pricing
11 Payment Options
12 Costs and Profit
13 Describing Change
14 Describing Benefits
15 The Marketing and Sales Force
16 Sales Systems
17 Opening
18 Following Up
19 Negotiating
20 Closing
21 Commissions
22 Sales Presentations
23 Consumer Problems
24 Promotions and Sales
25 Sales Forecasts
26 Networking
27 Motivation Techniques
28 Sales Territories
29 Sales Ethics
30 Internet Sales
31 Branding
32 Markets and Competition
33 Customer Relations Management
34 Consumer Behavior
35 Marketing Research 1
36 Marketing Research 2
37 Marketing Strategies
38 Campaign Assessment
39 Endorsements and Sponsors
40 Marketing Environments
41 Market Segmentation
42 Advertising
43 Marketing Ethics
44 Marketing and Technology
45 International Marketing
New Words and Expressions
Glossary
