- 清华大学出版社
- 9787302532897
- 1-1
- 282739
- 43202843-9
- 平装
- 16开
- 2019-08
- 410
- 文学
- 外国语言文学
- 英语
- 本科
内容简介
本教材共十个单元，每个单元包括搜索背景信息、视听说、课文A和课文B、练习、影视和技能培养六个部分，旨在培养学生用英语进行商学专业学习和从事商务活动的能力，从而实现学生专业学习能力与英语应用能力双赢的培养目标。本教材以商学相关热点话题为依托，涵盖经济、管理、生产、营销、金融等多个领域；以原文输入真实语料为媒介，选取*手的阅读和视听材料，并配有词汇手册供学生学习使用。本教材相关的视听材料，读者可通过扫描正文对应的二维码进行学习，也可通过点击http:/// ml下载使用。 本教材可供具有一定大学英语基础的商学及相关专业的本科生和研究生使用。
目录
Unit 1 01 Globalization 1. Search for Background Information ......................02
2. Discuss the Words’ Meaning..................................03
3. Watch the Video .....................................................07
4. Read for Information .............................................08
5. Practice for Enhancement ......................................16. Movie Exploration: Wall Street (1978) ..................20
7. Reading Skills ........................................................23
Unit 2 27 Workplace Automation 1. Search for Background Information ......................28
2. Discuss the Words’ Meaning..................................29
3. Watch the Video .....................................................32
4. Read for Information .............................................34
5. Practice for Enhancement .....................................43 6. Movie Exploration: The Big Short (2015) .............46
7. Presentation Skills..................................................50
Unit 3 55 Crowdfunding1. Search for Background Information ......................56
2. Discuss the Words’ Meaning..................................57
3. Watch the Video .....................................................61
4. Read for Information..............................................62
5. Practice for Enhancement .....................................71 6. Movie Exploration: Inside Job (2010)...................75
7. Listening Skills ......................................................78
Unit 4 81 Brexit1. Search for Background Information ......................82
2. Discuss the Words’ Meaning..................................83
3. Watch the Video .....................................................86
4. Read for Information .............................................87
5. Practice for Enhancement ......................................96. Movie Exploration: Margin Call (2011)................99
7. Paraphrasing Skills...............................................103
Unit 5 107 Outsourcing1. Search for Background Information ....................108
2. Discuss the Words’ Meaning................................109
3. Watch the Video ..................................................113
4. Read for Information ...........................................115
5. Practice for Enhancement ....................................125 6. Movie Exploration: Too Big to Fail (2011) .........128
7. Debating Skills.....................................................132
Unit 6 137 Sharing Economy 1. Search for Background Information ....................138
2. Discuss the Words’ Meaning................................139
3. Watch the Video ...................................................142
4. Read for Information ...........................................144
5. Practice for Enhancement ....................................153 6. Movie Exploration: Barbarians at the Gate (1993)....156 7. Note-Taking Skills ...............................................159
Unit 7 163 Corporate Social Responsibility 1. Search for Background Information ....................164
2. Discuss the Words’ Meaning................................165
3. Watch the Video ...................................................169
4. Read for Information ...........................................171
5. Practice for Enhancement ....................................179 6. Movie Exploration: Rouge Trader (1999) ..........182
7. Summarizing Skills..............................................185
Unit 8 187 Retailing 1. Search for Background Information ....................188
2. Discuss the Words’ Meaning................................189
3. Watch the Video ...................................................192
4. Read for Information............................................194
5. Practice for Enhancement ....................................202 6. Movie Exploration: Boiler Room (2000) .............205
7. Debating Skills.....................................................209
Unit 9 213 Bitcoin 1. Search for Background Information ....................214
2. Discuss the Words’ Meaning................................215
3. Watch the Video ...................................................218
4. Read for Information............................................220
5. Practice for Enhancement ....................................228 6. Movie Exploration: Wall Street 2: Money Never Sleeps (2000)........................................................231 7. Writing Skills .......................................................235
Unit 10 239 Trade War 1. Search for Background Information ....................240
2. Discuss the Words’ Meaning................................241
3. Watch the Video ...................................................244
4. Read for Information............................................246
5. Practice for Enhancement ....................................254
6. Movie Exploration: Jerry Maquire (1996) ..........258
7. Referencing Skills................................................261
265 Appendix
词汇表
2. Discuss the Words’ Meaning..................................03
3. Watch the Video .....................................................07
4. Read for Information .............................................08
5. Practice for Enhancement ......................................16. Movie Exploration: Wall Street (1978) ..................20
7. Reading Skills ........................................................23
Unit 2 27 Workplace Automation 1. Search for Background Information ......................28
2. Discuss the Words’ Meaning..................................29
3. Watch the Video .....................................................32
4. Read for Information .............................................34
5. Practice for Enhancement .....................................43 6. Movie Exploration: The Big Short (2015) .............46
7. Presentation Skills..................................................50
Unit 3 55 Crowdfunding1. Search for Background Information ......................56
2. Discuss the Words’ Meaning..................................57
3. Watch the Video .....................................................61
4. Read for Information..............................................62
5. Practice for Enhancement .....................................71 6. Movie Exploration: Inside Job (2010)...................75
7. Listening Skills ......................................................78
Unit 4 81 Brexit1. Search for Background Information ......................82
2. Discuss the Words’ Meaning..................................83
3. Watch the Video .....................................................86
4. Read for Information .............................................87
5. Practice for Enhancement ......................................96. Movie Exploration: Margin Call (2011)................99
7. Paraphrasing Skills...............................................103
Unit 5 107 Outsourcing1. Search for Background Information ....................108
2. Discuss the Words’ Meaning................................109
3. Watch the Video ..................................................113
4. Read for Information ...........................................115
5. Practice for Enhancement ....................................125 6. Movie Exploration: Too Big to Fail (2011) .........128
7. Debating Skills.....................................................132
Unit 6 137 Sharing Economy 1. Search for Background Information ....................138
2. Discuss the Words’ Meaning................................139
3. Watch the Video ...................................................142
4. Read for Information ...........................................144
5. Practice for Enhancement ....................................153 6. Movie Exploration: Barbarians at the Gate (1993)....156 7. Note-Taking Skills ...............................................159
Unit 7 163 Corporate Social Responsibility 1. Search for Background Information ....................164
2. Discuss the Words’ Meaning................................165
3. Watch the Video ...................................................169
4. Read for Information ...........................................171
5. Practice for Enhancement ....................................179 6. Movie Exploration: Rouge Trader (1999) ..........182
7. Summarizing Skills..............................................185
Unit 8 187 Retailing 1. Search for Background Information ....................188
2. Discuss the Words’ Meaning................................189
3. Watch the Video ...................................................192
4. Read for Information............................................194
5. Practice for Enhancement ....................................202 6. Movie Exploration: Boiler Room (2000) .............205
7. Debating Skills.....................................................209
Unit 9 213 Bitcoin 1. Search for Background Information ....................214
2. Discuss the Words’ Meaning................................215
3. Watch the Video ...................................................218
4. Read for Information............................................220
5. Practice for Enhancement ....................................228 6. Movie Exploration: Wall Street 2: Money Never Sleeps (2000)........................................................231 7. Writing Skills .......................................................235
Unit 10 239 Trade War 1. Search for Background Information ....................240
2. Discuss the Words’ Meaning................................241
3. Watch the Video ...................................................244
4. Read for Information............................................246
5. Practice for Enhancement ....................................254
6. Movie Exploration: Jerry Maquire (1996) ..........258
7. Referencing Skills................................................261
265 Appendix
词汇表
