外贸英语函电实训教程 / 21世纪高职高专规划教材·国际经济与贸易系列
￥22.00定价
作者： 王黎明
出版时间：2015-07
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300214238
- 1-3
- 259527
- 2015-07
- 250
- 164
- H315
内容简介
本教材根据高等职业教育的培养目标，按照外贸岗位群的工作任务和职业能力分析而编写。它是省级精品课程“外贸英语函电”的建设成果，为理论教学用书即“十二五”职业教育国家规划教材——《商务英语函电》配套的实践教学用书。本教材旨在指导学生开展有效的实训，着重训练学生在国际贸易活动中与外商进行书面沟通的能力。教材共分九章，每章由实训目的 (Objectives of Training)、情景导入（Probable Working Environment）、实训指南 (Training Guidelines)、实训活动(Training)、实训总结 （Summary of Training）等几部分组成。教材以商务活动及贸易交往为主线设计内容，涉及建立业务关系、商务谈判（询盘、报盘、还盘、反还盘、接受）、签订合同、付款方式、包装、保险、装运、投诉和索赔等业务活动。
目录
Chapter 1 Fundamentals of Business Communication
Chapter 2 Establishing Business Relations
Chapter 3 Business Negotiation
Part I Enquiries and Replies
Part II Offers
Part III Counter–offers and Re-counter offers
Part IV Acceptance
Chapter 4 Signing a Contract
Chapter 5 Terms of Payment
Chapter 6 Packing
Chapter 7 Insurance
Chapter 8 Shipment
Chapter 9 Complaints & Claims
Appendix
Appendix 1 Eighteen Languages in the World
Appendix 2 Useful Documents
References
Chapter 2 Establishing Business Relations
Chapter 3 Business Negotiation
Part I Enquiries and Replies
Part II Offers
Part III Counter–offers and Re-counter offers
Part IV Acceptance
Chapter 4 Signing a Contract
Chapter 5 Terms of Payment
Chapter 6 Packing
Chapter 7 Insurance
Chapter 8 Shipment
Chapter 9 Complaints & Claims
Appendix
Appendix 1 Eighteen Languages in the World
Appendix 2 Useful Documents
References
