西方出版案例分析
定价：￥31.00
作者： 苏世军 张养志
出版时间：2012-12
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300167756
- 1-1
- 2012-12
内容简介
《西方出版案例分析(西方编辑出版理论与实务英文版系列教材)》由苏世军、张养志主编，《西方出版案例分析(西方编辑出版理论与实务英文版系列教材)》收录近30个西方出版典型案例，内容涉及编辑与作者、领导与部下、选题策划、图书盈亏报表、市场调查、教材市场定位、纸质图书与数字图书等诸多方面，其中成功和失败案例约各占一半，对出版产业具有重要的参照意义。
目录
Part One Peonal Experiences as Editor Working with Autho
Chapter 1 Publishing Career Experiences
Section A Three Case Studies
Section B Two Case Studies
Chapter 2 Relatiohip Between Author and Editor
Section A Working with Autho
Section B Dealing with Uatisfactory Writing
Chapter 3 Common Mistakes
Section A Facto That Can Lead to Bad Decisio
Section B Common Areas of Misjudgment
Chapter 4 Common Problems
Section A Problem Areas in List Development
Section B Three Case Studies
Part Two Psychological and Financial Calculation in Book
Publishing
Chapter 5 Psychological Role in Book Publishing
Section A Dealing with Inappropriate Behavior
Section B Four Case Studies
Chapter 6 Profit and Loss Reports
Section A A Profit and Loss Account for a Book
Section B Working Through a Budget for a Coumer Book
Part Three Development in the Digital World
Chapter 7 Digital Age
Section A Case Studies — Gardne Books
Section B Two Case Studies
Chapter 8 The Role Digital Books Play
Section A Lies and E-book Statistics
Section B Two Case Studies
Key to Reading Compreheion Questio
Chapter 1 Publishing Career Experiences
Section A Three Case Studies
Section B Two Case Studies
Chapter 2 Relatiohip Between Author and Editor
Section A Working with Autho
Section B Dealing with Uatisfactory Writing
Chapter 3 Common Mistakes
Section A Facto That Can Lead to Bad Decisio
Section B Common Areas of Misjudgment
Chapter 4 Common Problems
Section A Problem Areas in List Development
Section B Three Case Studies
Part Two Psychological and Financial Calculation in Book
Publishing
Chapter 5 Psychological Role in Book Publishing
Section A Dealing with Inappropriate Behavior
Section B Four Case Studies
Chapter 6 Profit and Loss Reports
Section A A Profit and Loss Account for a Book
Section B Working Through a Budget for a Coumer Book
Part Three Development in the Digital World
Chapter 7 Digital Age
Section A Case Studies — Gardne Books
Section B Two Case Studies
Chapter 8 The Role Digital Books Play
Section A Lies and E-book Statistics
Section B Two Case Studies
Key to Reading Compreheion Questio
