PART ONE LAYING THE GRoUNDWoRK　1　Mass Communication，Culture，and Media Literacy Media Literacy　　What Is Mass Communication?　　　Communication Defined　　　Mass Communication Defined　　What Is Culture?　　　Culture as Socially Constructed Shared Meaning　　　Functions and Effects of Culture　　Mass Communication and Culture　　Mass Media as Cultural Storytellers　　Mass Communication as Cultural Forum　　Scope and Nature of Mass Media　　　The Role of Technology　　　The Role of Money　　Cultural Forum: Audience as Consumer or Audience as Product?　　Changes　　　Concentration of Ownership and Conglomeration　　　Globalization　　　Audience Fragmentation　　　Hypercommercialism　　　Erosion of Distinctions among Media: Convergence　　Mass Communication, Culture, and Media Literacy　　　Oral Culture　　　The Invention of Writing　　　Literate Culture　　　The Gutenberg Revolution　　　The Industrial Revolution　　Media Literacy　　　Elements of Media Literacy　　　Media Literacy Skills　　Living Media Literacy: Living a Media Literate Life　　　Resources for Review and Discussion　　　Chapter Review　　　Key Terms　　　Questions for Review　　　Questions for Critical Thinking and DiscussionPART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES 　2　Books　　Book Timeline　A Short History of Books　Books in Colonial North America　　Books and Their Audiences　　　The Cultural Value of the Book　　Media Echoes: The Role of Books in Social Movements　Using Media to Make a Difference: Our Bodies, Ourselves　　Censorship　　Scope and Structure of the Book Industry　　　Categories of Books　　From Idea to Publication　　Trends and Convergence in Book Publishing　　　Convergence　　　Conglomeration　　　Demand for Profits and Hypercommercialism　　　Growth of Small Presses　　　Restructuring of Book Retailing　　Cultural Forum: Freedom to Read　　Developing Media Literacy Skills: The Lessons of Harry Potter　　Living Media Literacy: Start a Citywide Book Conversation　　Resources for Review and Discussion　　　Chapter Review　　　Key Terms　　　Questions for Review　　　Questions for Critical Thinking and Discussion3　Newspapers4　Magazines5　Film6　Radio and Sound Recording7　Television8　The Internet and the World Wide Web：Changingthe ParadigmPART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE9　TheorieS and Efiects of Mass Communication1O　Media Freedom，Regulation，and EthicsGlossary