跨境电子商务专业英语
定价：￥26.00
作者： 张式锋，孙圣涵
出版时间：2018-01
出版社：立信会计出版社
- 立信会计出版社
- 9787542956521
- 2018-01
作者简介
内容简介
本书实践内容结合敦煌网展开，基本上涵盖了跨境电子商务的主要过程。一，介绍了跨境电子商务的基本概念和内涵，以及相关的政策等（章）；第二，速卖通、敦煌网等常用跨境电商第三方平台的介绍（第二章）；第三，选品、定价、产品发布等售前操作过程的讲解（第三章）；第四，网络服务、手机等营销手段的介绍（第四章）；第五，订单处理、发货以及物流等销售操作过程的讲解（第五章）；第六，纠纷、投诉、客服等售后操作过程的讲解（第六章）；教材中加入的自主学习部分，充分地发掘学生利用各种学习工具或资源自主发现、分析和解决问题的能力。
目录
Chapter One Cross-border E-commerce
Chapter Two Cross-border E-commerce Platforms
Section One AliExpress Platform
Section Two Amazon Platform
Section Three DHgate Platform
Chapter Three Pre-sale Services of Cross-border E-commerce
Section One Product Selecting
Section Two Product Pricing
Section Three Product Publishing
Chapter Four Marketing
Section One Platform Marketing
Section Two SNS Marketing
Section Three Mobile Marketing
Chapter Five On-sale Services of Cross-border E-commerce ~
Section One Order Processing
Section Two Online Delivery
Section Three Logistics
Chapter Six After-sale Services of Cross-border E-commerce
Section One Disputes and Complaints
Section Two Customer Service
Chapter Seven Documents for-Cross-border E-commerce
Section One Electronic Order
Section Two Electronic Customs Declaration Form
Section Three Electronic Waybill
Appendixes
Appendix Ⅰ Inquiry Link of Destination Country and Region Post Office (Partial)
Appendix Ⅱ Delivery Timetable of Major Logistics Companies
Appendix Ⅲ Communication Skills
Appendix Ⅳ Case on Successfully Deals With the Dispute
Chapter Two Cross-border E-commerce Platforms
Section One AliExpress Platform
Section Two Amazon Platform
Section Three DHgate Platform
Chapter Three Pre-sale Services of Cross-border E-commerce
Section One Product Selecting
Section Two Product Pricing
Section Three Product Publishing
Chapter Four Marketing
Section One Platform Marketing
Section Two SNS Marketing
Section Three Mobile Marketing
Chapter Five On-sale Services of Cross-border E-commerce ~
Section One Order Processing
Section Two Online Delivery
Section Three Logistics
Chapter Six After-sale Services of Cross-border E-commerce
Section One Disputes and Complaints
Section Two Customer Service
Chapter Seven Documents for-Cross-border E-commerce
Section One Electronic Order
Section Two Electronic Customs Declaration Form
Section Three Electronic Waybill
Appendixes
Appendix Ⅰ Inquiry Link of Destination Country and Region Post Office (Partial)
Appendix Ⅱ Delivery Timetable of Major Logistics Companies
Appendix Ⅲ Communication Skills
Appendix Ⅳ Case on Successfully Deals With the Dispute
