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出版时间:2014-07

出版社:东北师范大学出版社

以下为《商务沟通教程》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 东北师范大学出版社
  • 9787560297682
  • 1-1
  • 255154
  • 2014-07
内容简介
本书主要通过商务交流模拟试验。案例分析和英文原版
景点片段阅读等教学方式,使学生了解商务交流的基本知识、
掌握商务沟通的基本技巧、提高解决商务活动中常见问题的
能力等。
目录
Chapterl EfectiveCommunicationinWorkingContext 1
1.1 Communicateforinformation,influenceandrelationship 2
1.2 Gainefectivenesincommunication 3
1.3 Avoidbariersincommunication 3

Chapter2 strategiesin0rganizationaICommunication 13
2.1 Know aboutthepeopleyoucommunicatewith 14
2.2 Choosetherightchannelforcommunication 15
2.3 Folow theappropriatestyleinmesagedelivery 16

Chapter3 ListeningskiIinWorkdayCommunication 26
3.1 Whydowened tolisten? 27
3.2 Whyarewenotlistening? 28
3.3 How canweimprovelisteningskil? 28

Chapter4 0raIPresentationandVisuaIAids 38
4.1 Preparationandpresentationdraft 39
4.2 Deliveryoforalpresentation 40
4.3 Visualaidstosupplementoraldelivery 41

Chapter5 ProfesionaIDocument:EfectiveContentDesign 51
5.1 Directandindirectorganizationofbusinesmesage 52
5.2 HighSkim Valueforaudienceconvenience 53
5.3 EfectiveparagraphsofbusinesmesageinEnglish 54

Chapter6 ProfesionaIDocument:EfectiveFormatDesign 63
6.1 Formatofbusinesleters 64
6.2 Formatofmemos 65
6.3 Mechanicalmeansofeditiontoimprovereadability 66

2 商务沟通教程

Chapter7 ProfesionaIDocument.AppropriateLanguageChoice 77
7.1 Beingpositiveinusingwordsandtones 78
7.2 C'sprinciples.corect:clear:complete:concrete:concise 80
7.3 Standardofprofesionallanguage.natural:personal:simple:diplomatic 82

Chapter8 MetingCommunication 90
8.1 Conferenceinformationdeliveryandmetinginvitation 91
8.2 Metingpreparation 92
8.3 Metingagenda 93

Chapter9 CommunicateforEmpIoyment 102
9.1 A resumeofEnglishstandard 103
9.2 Anapplicationletertargetedatthepost 104
9.3 Sucesfulinterview performance 105

Chapterl0 Communication.A Cros-CuIturaIPerspective 115
10.1 Diferenceinconceptofcontext.highorlow dependence 116
10.2 Diferenceinconceptoftime.sequentialorsimultaneous 117
10.3 Diferenceinconceptofrelationship.individualorgroup 117
10.4 Diferenceinideadelivery.directorindirect 118

Appendix 126
Appendix1.ListofFigures 126
Appendix2.SuggestedAnswers 127

References 139