职通商务英语听说教程教师参考书3
作者： 邓曼英 刘玉丹
出版时间：2011-06-17
出版社：高等教育出版社
- 高等教育出版社
- 9787040317862
- 1
- 254286
- 平装
- 16开
- 2011-06-17
- 451
- 270
- 文学
- 外国语言文学
为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册，包括《商务英语综合教程》、《商务英语综 合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教 程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能，并结合当代国际商务英语教学中 先进的教学理念，注重围绕生活技能主题，培养学生商务英语语言的实际交际能力，同时又与高职高专商务英语专业的教学大纲及培养目标相结合，是适合高职高专 商务英语专业学生使用的一套精品教材。 其主要特点体现在如下几个方面： 1．内容丰富，选材新颖，语言地道，配有插图。 2．教学内容设计标准化，又不失灵活。每单元都采取统一的课程模式，便于教学。同时，学生练习册中每单元又包括可选文章，教师可根据实际情况具体安排。 3．配套资料丰富。每一级教材都包括听说读写等各种技能训练，教师可充分利用这些资源调动教学的生动性和有效性。
Chapter 1 Seeking for Potential Clients
Unit 1 First Business Contact
Section I Lead-in
Section II Business Scenes
Part 1 First Contact
Part 2 Discussing in Detail
Part 3 Potential Client Analysis
Unit 2 B 2 B Communication
Section I Lead-in
Section II Business Scenes
Part 1 Making a Business Call
Part 2 Company Visit
Part 3 Making a Business Appointment
Unit 3 Product Presentation
Section I Lead-in
Section II Business Scenes
Part 1 At a Fair
Part 2 In the Showroom
Part 3 The Product Launch
Section IV Leisure Time
Chapter 2 Business Consultation
Unit 4 Enquiries and Replies
Section I Lead-in
Section II Business Scenes
Part 1 In the Showroom
Part 2 Over the Phone
Part 3 On the Factory Tour
Section IV Leisure Time
Unit 5 Offers and Counter-offers
Section I Lead-in
Section II Business Scenes
Part 1 Lowering the Prices
Part 2 Offering Discounts
Part 3 Increasing Agency Commissions
Chapter 3 Business Negotiation
Unit 6 Terms of Commodity
Section I Lead-in
Section II Business Scenes
Part 1 Quality Control
Part 2 Packing Negotiation
Part 3 Quantity Negotiation
Unit 7 Transportation and Insurance
Section I Lead-in
Section II Business Scenes
Part 1 Transportation
Part 2 Delivery
Part 3 Insurance
Section IV Leisure Time
Unit 8 Pricing and Payment
Section I Lead-in
Section II Business Scenes
Part 1 Initial Haggling
Part 2 Negotiating in Detail
Part 3 Terms of Payment
Chapter 4 Conclusion of the Contract
Unit 9 Placing an Order
Section I Lead-in
Section II Business Scenes
Part 1 Trial Order
Part 2 Repeat Order
Part 3 Telephone Order
Section IV Leisure Time
Unit 10 Signing the Contract
Section I Lead-in
Section II Business Scenes
Part 1 Drawing up a Draft Contract
Part 2 Alternating the Contract
Part 3 Signing the Contract
Section IV Leisure Time
Unit 11 Quiz
Unit 12 Declaring at Customs
Section I Lead-in
Section II Business Scenes
Part 1 Customs Formalities
Part 2 HS Code
Part 3 Declaration Documents
Chapter 5 Post Contract Actions
Unit 13 After-sales Service
Section I Lead-in
Section II Business Scenes
Part 1 Introduction to Service
Part 2 Customer Service
Part 3 Customer Feedback
Section IV Leisure Time
Unit 14 Complaints and Claims
Section I Lead-in
Section II Business Scenes
Part 1 Making Complaints
Part 2 Rejecting Claims
Part 3 Accepting Claims
Chapter 6 Other Trade Forms
Unit 15 Agency
Section I Lead-in
Section II Business Scenes
Part 1 Negotiation on Sole Agent Agreement
Part 2 Requirements of Sole Agency
Part 3 Signing the Sole Agent Agreement
Unit 16 Bids and Tenders
Section I Lead-in
Section II Business Scenes
Part 1 Calling for a Bid
Part 2 Submitting a Bid
Part 3 Concluding a Tender
Chapter 7 Business Skills in International Trade
Unit 17 Business Etiquette
Section I Lead-in
Section II Business Scenes
Part 1 Personal Etiquette
Part 2 Business Etiquette
Part 3 Cross-cultural Communication
Unit 18 Presentation Skills
Section I Lead-in
Section II Business Scenes
Part 1 Making a Start
Part 2 Key Factors of a Successful Presentation
Part 3 Finishing Off
Unit 19 Skills for Successful Negotiation
Section I Lead-in
Section II Business Scenes
Part 1 Different Negotiating Styles of Different Cultures
Part 2 Proper Behaviors in Negotiation
Part 3 Negotiation Strategies
Unit 20 Final Test
