Notes on units
 Unit 1 Globalisation
  At a glance
  Business brief
  Lesson notes
 Unit 2 Brands
  At a glance
  Business brief
  Lesson notes
 Unit 3 Travel
  At a glance
  Business brief
  lesson notes
 Unit 4 Advertising
  At a glance
  Business brief
  lesson notes
 Unit 5 Employment
  At a glance
  Business brief
  lesson notes
 Unit 6 Trade
  At a glance
  Business brief
  lesson notes
 Unit 7 Innovation
  At a glance
  Business brief
  lesson notes
 Unit 8 Organisation
  At a glance
  Business brief
  Lesson notes
 Unit 9 Money
  At a glance
  Business brief
  Lesson notes
 Unit 10 Ethics
  At a glance
  Business brief
  lesson notes
 Unit 11 Change
  At a glance
  Business brief
  Lesson notes
 Unit 12 Strategy
  At a glance
  Business brief
  lesson notes
 Unit 13 Cultures
  At a glance
  Business brief
  lesson notes
 Unit 14 Leadership
  At a glance
  Business brief
  Lesson notes
 Unit 15 Competition
  At a glance
  Business brief
  Lesson notes
 Unit 16 Quality
  At a glance
  Business brief
  Lesson notes
  Text bank
  Teacher's notes
 Unit 1 Gtobalisation
  One size fits all
  The non-globalisation of taste?
  Unit 2 Brands
  Brand development and advertising
  Brand-stretching
 Unit 3 Trawl
  The automation of travel
  Hotels and globalisation
  Unit 4 Advertising
  TV advertising
  Word-of-mouth advertising
 Unit 5 Employment
  Loyalty to the organisation
  The human resources function
 Unit 6 Trade
  Export success 1
  Export success 2
 Unit 7 Innovation
  Creativity
  Innovative regions
 Unit 8 Organisation
  Work and family
  Working at home and away from the office
 Unit 9 Money
  Financial centres
  Entrepreneurs and venture capitalists
 Unit 10 Ethics
  Ethics as a marketing tool
  Ethical investing
 Unit 11 Change
  Forcing change
  The human effects of change
 Unit 12 Strategy
  Strategic planning
  Obsession with the competition
 Unit 13 Cultures
  Humour
  Different nationalities in global companies
 Unit 14 Leadership
  A leaders view of leadership
  The military model for leadership
 Unit 15 Competition
  Theories and reality
  Women in competitive environments
 Unit 16 Quality
  Defining quality
  Quality standards
  Text bank answer key
  Resource bank
  Teacher's notes
 Unit 1 Globallsation
  Telephoning
 Unit 2 Brands
  Discussion language
 Unit 3 Travel
  Telephoning
 Unit 4 Advertising
  Presentations
 Unit 5 Employment
  Meetings
 Unit 6 Trade
  Negotiating
 Unit 7 Innovation
  Presentations
 Unit 8 Organisation
  Culture
 Unit 9 Money
  Dealing with figures
 Unit 10 Ethics
  Problem-solving
 Unit 11 Change
  Socialising
 Unit 12 Strategy
  Decision-making
 Unit 13 Cultures
  Culture
 Unit 14 Leadership
  Team-building
 Unit 15 Competition
  Negotiating
 Unit 16 Quality
  Telephoning: Complaints
  Audio script