目录
 Chapter One Introduction to Marketing
 Chapter Two The Marketing Environment
 Chapter Three Marketing Mix
 Chapter Four Consumer Buying Behavior
 Chapter Five Market Information and Marketing Research
 Chapter Six Market Segmentation and Positioning
 Chapter Seven International Market Entry
 Chapter Eight Service Marketing
 Chapter Nine Green Marketing
 Chapter Ten Marketing Communications Mix
 Chapter Eleven Marketing Plan. Control and Audit
 Chapter Twelve Sun Tze's Art of Warfare and Marketing
 Appendix Ⅰ Syllabus
 Appendix Ⅱ Model Report
 Appendix Ⅲ Mini Dictionary of Marketing
 Bibliography
 Chapter One Introduction to Marketing
 Chapter Two The Marketing Environment
 Chapter Three Marketing Mix
 Chapter Four Consumer Buying Behavior
 Chapter Five Market Information and Marketing Research
 Chapter Six Market Segmentation and Positioning
 Chapter Seven International Market Entry
 Chapter Eight Service Marketing
 Chapter Nine Green Marketing
 Chapter Ten Marketing Communications Mix
 Chapter Eleven Marketing Plan. Control and Audit
 Chapter Twelve Sun Tze's Art of Warfare and Marketing
 Appendix Ⅰ Syllabus
 Appendix Ⅱ Model Report
 Appendix Ⅲ Mini Dictionary of Marketing
 Bibliography