体验商务英语国际管理读本
作者: 《体验商务英语》改编组
出版时间:2006-12-14
出版社:高等教育出版社
- 高等教育出版社
- 9787040189414
- 1
- 246543
- 平装
- 16开
- 2006-12-14
- 200
- 112
- 文学
- 外国语言文学
Part 1 BUSINESS STRATEGY
Unit 1 Company structure
Unit 2 The global company
Unit 3 Global production
Unit 4 Entering a foreign market
Unit 5 International mergers
Unit 6 Business in the 21st century
Part 2 CULTURAL ISSUES
Unit 7 Corporate cultures
Unit 8 Global careers
Unit 9 Management attitudes in Germany and Britain
Part 3 SELECTION, TRAINING AND DEVELOPMENT
Unit 10 The value of MBAs
Unit 11 Recruiting internationally
Unit 12 Selecting international managers
Unit 13 Training across cultures
Unit 14 International management development
Part 4 THE INTERNATIONAL MANAGER
Unit 15 Thinking global, acting local
Unit 16 Routes to top management
Unit 17 Overseas postings
Unit 18 Returning home
Glossary&notes
Key
Check test 1
Check test 2
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