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出版时间:2006-12-14

出版社:高等教育出版社

以下为《体验商务英语国际管理读本》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040189414
  • 1
  • 246543
  • 平装
  • 16开
  • 2006-12-14
  • 200
  • 112
  • 文学
  • 外国语言文学
目录

 Part 1 BUSINESS STRATEGY
  Unit 1 Company structure
  Unit 2 The global company
  Unit 3 Global production
  Unit 4 Entering a foreign market
  Unit 5 International mergers
  Unit 6 Business in the 21st century
 Part 2 CULTURAL ISSUES
  Unit 7 Corporate cultures
  Unit 8 Global careers
  Unit 9 Management attitudes in Germany and Britain
 Part 3 SELECTION, TRAINING AND DEVELOPMENT
  Unit 10 The value of MBAs
  Unit 11 Recruiting internationally
  Unit 12 Selecting international managers
  Unit 13 Training across cultures
  Unit 14 International management development
 Part 4 THE INTERNATIONAL MANAGER
  Unit 15 Thinking global, acting local
  Unit 16 Routes to top management
  Unit 17 Overseas postings
  Unit 18 Returning home
  Glossary&notes
  Key
  Check test 1
  Check test 2
  Check tests key