- 高等教育出版社
- 9787040294354
- 1
- 16开
- 330
内容简介
本书主要面向全国各高等院校商务英语专业本科生以及英语专业商务英语或经贸方向的本科生；同时本书也适合涉外商务人员以及有兴趣提高商务英语水平的广大爱好者使用。
本书基于由对外经济贸易大学牵头、国内十几所高校联合研发的《高等院校商务英语专业教学要求》（试行），除了倡导“以商养技”（即通过商务知识的学习以达到语言习得的目的）的全新语言教学理念外，还在编材中贯彻了“四化&rdquo
目录
目录
前辅文
Section I Traveling
Unit 1 Going Abroad
Unit 2 Like a City's Brand, Like Its Identity
Unit 3 Travelog
Case Study: Hangzhou City Brand Promotion Community
Section Il Cross-Cultural Communication
Unit 4 Culture Difference
Unit 5 Emerging Economies
Unit 6 Mergers and Takeovers
Case Study: Training and Development for Cultural Diversity
Section III Globalization
Unit 7 Global versus National Cultures
Unit 8 Globalization and Colonization
Unit 9 Global Warming
Case Study: French Film Quotas and Cultural Protectionism
前辅文
Section I Traveling
Unit 1 Going Abroad
Unit 2 Like a City's Brand, Like Its Identity
Unit 3 Travelog
Case Study: Hangzhou City Brand Promotion Community
Section Il Cross-Cultural Communication
Unit 4 Culture Difference
Unit 5 Emerging Economies
Unit 6 Mergers and Takeovers
Case Study: Training and Development for Cultural Diversity
Section III Globalization
Unit 7 Global versus National Cultures
Unit 8 Globalization and Colonization
Unit 9 Global Warming
Case Study: French Film Quotas and Cultural Protectionism
前辅文
Section I Traveling
Unit 1 Going Abroad
Unit 2 Like a City's Brand, Like Its Identity
Unit 3 Travelog
Case Study: Hangzhou City Brand Promotion Community
Section Il Cross-Cultural Communication
Unit 4 Culture Difference
Unit 5 Emerging Economies
Unit 6 Mergers and Takeovers
Case Study: Training and Development for Cultural Diversity
Section III Globalization
Unit 7 Global versus National Cultures
Unit 8 Globalization and Colonization
Unit 9 Global Warming
Case Study: French Film Quotas and Cultural Protectionism
前辅文
Section I Traveling
Unit 1 Going Abroad
Unit 2 Like a City's Brand, Like Its Identity
Unit 3 Travelog
Case Study: Hangzhou City Brand Promotion Community
Section Il Cross-Cultural Communication
Unit 4 Culture Difference
Unit 5 Emerging Economies
Unit 6 Mergers and Takeovers
Case Study: Training and Development for Cultural Diversity
Section III Globalization
Unit 7 Global versus National Cultures
Unit 8 Globalization and Colonization
Unit 9 Global Warming
Case Study: French Film Quotas and Cultural Protectionism
