- 高等教育出版社
- 9787040410075
- 1
- 241231
- 平装
- 16开
- 2014-09-15
- 343
- 280
- 文学
- 外国语言文学
陈晓丹主编的这本《职场英语读写教程（3）》 共分8个单元。每个单元都围绕同一话题展开。每个 单元各3篇课文。课文选材广泛、短小精悍、体裁多 样，材料新颖，非常具有时代感、知识性、实用性和 趣味性，兼顾人文、社会、科普、文化、技能、应用 等多种多样的内容体系，以达到独立学院、高职高专 的通用性。教学内容丰富多彩，练习形式简洁实用， 为教师根据实际需要选择教学内容、制定个性化的教 学方案提供方便。本教程集语言和文化、知识和技能 于一体，语言规范、循序渐进，方便教学，有利于学生打下较为扎实的英语语言基础、培养综合的英语语 言运用能力。
Unit 1 Western Business Culture
Text A Business Etiquette in Europe
Text B Cubicle Etiquette. Six Ways Technology Can Hurt Your Career
Text C US Business Culture
Unit 2 Travel Destination
Text A Five Alternative Travel Destinations for 2014
Text B New York City Travel: Celebrating the City That Never Sleeps
Text C Perth (Australia)
Unit 3 Business Negotiation
Text A The Art of Negotiation: Learn It and Watch Your Business Grow !
Text B Three Tricks That Make Negotiations Work
Text C What Should Everyone Know About Negotiation?
Unit 4 Advertising
Text A Why Is Advertising So Important to Business?
Text B The Best Way to Advertise a Small Business on a Low Budget
Text C Make the Right Advertising Decisions
Unit 5 Sales and Marketing
Text A Critical Factors in Marketing a New Product
Text B Three Things Marketers Must Do to Demonstrate Their Worth
Text C Sales and Marketing Together at Last
Unit 6 Presentation and Report
Text A Ten Tips for Creating Successful Business Presentations
Text B Five Easy Tricks to Make Your Presentation Interactive
Text C How to Turn a Written Report into a First-Class Presentation
Unit 7 Finance and Security
Text A How to Keep Your Online Business Information Secure
Text B The Challenge of Health Data Security
Text C Wolves of Wall Street Abound: How to Spot a Bad Broker
Unit 8 Corporate Strategy
Text A What Is Corporate Strategy? (1)
Text B What Is Corporate Strategy? (2)
Text C The Importance of Corporate Strategy
Appendix I Background, Language Points and Translation
Appendix II Keys to the Exercises
Appendix III Glossary
