前辅文
 Chapter 01 LAND & PEOPLE
  • The Regions of Thailand
  • Climate and Seasons
  • The People
  • A Brief History
  • Government and Politics
  • Town and Country
 Chapter 02 VALUES & ATTITUDES
  • Knowing One’s Place
  • Status and Face
  • Respect for Others, and the Wai
  • Self-Confi dence
  • Self-Control
  • Maintaining Social Harmony
  • Love of Fun
  • Generosity
  • The Importance of the Head
  • Attitudes to Sex
  • Attitudes to Foreigners
 Chapter 03 RELIGION & TRADITION
  • Thai Buddhism: A Brief Description
  • Visiting Temples
  • Religious Rites
  • Religious Festivals
  • The Brahmin Infl uence
  • The Spirit World
  • Other Religious Groups
 Chapter 04 MONARCHY & MILITARY
  • The Monarchy Today
  • Respect for the King
  • The Chakri Dynasty
  • Who’s Who in the Thai Royal Family
  • Royal Titles
  • The Armed Services
  • Important Military Prime Ministers
  • The Armed Forces Today
 Chapter 05 FAMILY & SOCIAL RELATIONSHIPS
  • Children and the Family Hierarchy
  • Names and Nicknames
  • Family Obligations and Nepotism
  • Birth and Birthdays
  • Marriage
  • Death
  • The Position of Women
  • Thai Houses
  • Relationships at Work
  • Thai Relationships with Non-Thais
  • Visiting People at Home
 Chapter 06 TIME OUT
  • Eating Out—Thai Style
  • Thai Cuisine
  • Meals
  • Words on the Menu
  • Typical Dishes
  • Condiments
  • Fruit and Desserts
  • Drinks
  • Shopping
  • Sightseeing
  • Cultural Life
  • Popular Culture
  • Sports
  • Holidays and Festivals
  • Nightlife
 Chapter 07 TRAVEL, HEALTH, & SAFETY
  • Ease of Travel
  • Arrival
  • Entry Restrictions
  • Transportation in Bangkok
  • Transportation in the Provinces
  • Where to Stay
  • Security
  • Health Matters
 Chapter 08 BUSINESS BRIEFING
  • Preparation Is Vital
  • The Chinese in Business
  • Management Thai Style
  • Establishing Trust
  • Meetings
  • Dealing with the Government
  • Women in Business and the Professions
  • Kickbacks
 Chapter 09 COMMUNICATING
  • The Thai Language
  • Communicating with the Thais
  • Understanding Thai English
  • Addressing People
  • Learning Thai
  • A Word about Time
  • Dos and Don’ts
  • Communications and the Media
  • Conclusion
 Appendices
  • Places
  • People
 Exercises
 keys