有效商务英语书面沟通
定价：￥59.00
作者： 杨伶俐，Jonathan Lang
出版社：高等教育出版社
- 高等教育出版社
- 9787040498035
- 1版
- 65233844-3
- 16开
- 670
- 财经商贸大类
- 国际经济与贸易、商务英语
- 本科 研究生及以上
内容简介
本书是一本涵盖面广且又具有一定深度的介绍商务环境下英语书面沟通的教材。本书不仅注重突出商务英语写作的语言特点、风格和原则，而且融合国际贸易流程、商务管理与营销等商科知识。
全书共分为六大部分：第一部分是对沟通和商务沟通的总体介绍，以及商务英语写作七大原则的阐述与详细例证；第二部分为商务营销写作；第三部分为国际贸易实务函件写作；第四部分为国际商务合同写作；第五部分涉及企业内部的商务英语书面沟通；第六部分是商务信函和传真的标准格式。
本书为全英文，使学习者处于全英文浸泡环境内，更好地体验地道的商务英语特色。每章有大量的例子进行阐述，以利于学习者模仿学习各类文件、信函的体例结构、常用句型与表达方式。每章后配有思考和练习题，帮助学生巩固商务英语写作与沟通的能力。
目录
目录
前辅文
Part One An Overview of Business English Written Communication
Chapter 1 Understanding communication
Chapter 2 Understanding verbal communication
Chapter 3 Principles for business English written communication (I)
Chapter 4 Principles for business English written communication (II)
Chapter 5 Principles for business English written communication (III)
Part Two Marketing Communication
Chapter 6 Company profile including mission, vision and values statements
Chapter 7 Marketing writing-slogans, advertisements, brochures and leaflets
Chapter 8 Press releases
Chapter 9 Sales letters
Chapter 10 Goodwill letters
Part Three External International Business Correspondence
Chapter 11 Inquiry letters and replies
Chapter 12 Offer and counter-offer letters
Chapter 13 Orders and acknowledgements
Chapter 14 Letters concerning shipment
Chapter 15 Claim and adjustment letters
Part Four International Business Contract Writing
Chapter 16 International sales contract
Chapter 17 Agency agreement and joint venture agreement
Chapter 18 Franchising agreement
Part Five Internal Business Communication
Chapter 19 Memo and email writing
Chapter 20 Report writing
Chapter 21 Meeting management tools
Chapter 22 Business proposals and plans
Part Six Formatting Business Documents
Chapter 23 Standard formats of business letters
Chapter 24 Layout of faxes
Bibliography
前辅文
Part One An Overview of Business English Written Communication
Chapter 1 Understanding communication
Chapter 2 Understanding verbal communication
Chapter 3 Principles for business English written communication (I)
Chapter 4 Principles for business English written communication (II)
Chapter 5 Principles for business English written communication (III)
Part Two Marketing Communication
Chapter 6 Company profile including mission, vision and values statements
Chapter 7 Marketing writing-slogans, advertisements, brochures and leaflets
Chapter 8 Press releases
Chapter 9 Sales letters
Chapter 10 Goodwill letters
Part Three External International Business Correspondence
Chapter 11 Inquiry letters and replies
Chapter 12 Offer and counter-offer letters
Chapter 13 Orders and acknowledgements
Chapter 14 Letters concerning shipment
Chapter 15 Claim and adjustment letters
Part Four International Business Contract Writing
Chapter 16 International sales contract
Chapter 17 Agency agreement and joint venture agreement
Chapter 18 Franchising agreement
Part Five Internal Business Communication
Chapter 19 Memo and email writing
Chapter 20 Report writing
Chapter 21 Meeting management tools
Chapter 22 Business proposals and plans
Part Six Formatting Business Documents
Chapter 23 Standard formats of business letters
Chapter 24 Layout of faxes
Bibliography
前辅文
Part One An Overview of Business English Written Communication
Chapter 1 Understanding communication
Chapter 2 Understanding verbal communication
Chapter 3 Principles for business English written communication (I)
Chapter 4 Principles for business English written communication (II)
Chapter 5 Principles for business English written communication (III)
Part Two Marketing Communication
Chapter 6 Company profile including mission, vision and values statements
Chapter 7 Marketing writing-slogans, advertisements, brochures and leaflets
Chapter 8 Press releases
Chapter 9 Sales letters
Chapter 10 Goodwill letters
Part Three External International Business Correspondence
Chapter 11 Inquiry letters and replies
Chapter 12 Offer and counter-offer letters
Chapter 13 Orders and acknowledgements
Chapter 14 Letters concerning shipment
Chapter 15 Claim and adjustment letters
Part Four International Business Contract Writing
Chapter 16 International sales contract
Chapter 17 Agency agreement and joint venture agreement
Chapter 18 Franchising agreement
Part Five Internal Business Communication
Chapter 19 Memo and email writing
Chapter 20 Report writing
Chapter 21 Meeting management tools
Chapter 22 Business proposals and plans
Part Six Formatting Business Documents
Chapter 23 Standard formats of business letters
Chapter 24 Layout of faxes
Bibliography
前辅文
Part One An Overview of Business English Written Communication
Chapter 1 Understanding communication
Chapter 2 Understanding verbal communication
Chapter 3 Principles for business English written communication (I)
Chapter 4 Principles for business English written communication (II)
Chapter 5 Principles for business English written communication (III)
Part Two Marketing Communication
Chapter 6 Company profile including mission, vision and values statements
Chapter 7 Marketing writing-slogans, advertisements, brochures and leaflets
Chapter 8 Press releases
Chapter 9 Sales letters
Chapter 10 Goodwill letters
Part Three External International Business Correspondence
Chapter 11 Inquiry letters and replies
Chapter 12 Offer and counter-offer letters
Chapter 13 Orders and acknowledgements
Chapter 14 Letters concerning shipment
Chapter 15 Claim and adjustment letters
Part Four International Business Contract Writing
Chapter 16 International sales contract
Chapter 17 Agency agreement and joint venture agreement
Chapter 18 Franchising agreement
Part Five Internal Business Communication
Chapter 19 Memo and email writing
Chapter 20 Report writing
Chapter 21 Meeting management tools
Chapter 22 Business proposals and plans
Part Six Formatting Business Documents
Chapter 23 Standard formats of business letters
Chapter 24 Layout of faxes
Bibliography
