商务交际（第二版）（含MP3光盘一张）
￥36.90定价
作者： 总主编：徐小贞，主编：吴芳，朱立立，副主编：杨倩
出版时间：2016-06
出版社：外语教学与研究出版社
- 外语教学与研究出版社
- 9787513577694
- 238279
- 2016-06
- 192
- 文学
- 外国语言文学
作者简介
内容简介
《商务交际（第二版）》是高职高专商务英语实践系列教材，定位于高职高专商务英语专业类的学生。本教材内容丰富，取材真实，涉及商务交际活动的主要方面，首次将交际口语、商务沟通的理论技巧及沟通中的跨文化差异结合起来，重点培养学生的跨文化商务交际能力。此外，作为本书特色之一的非言语交际单元，通过实际情境的模拟让学生充分意识到身体语言的重要性。
目录
Unit 1 Reception
Learning Objectives
Snapshot
A． Making Reservations
B． Making Introductions
C． Starting and Encouraging Small Talk
D． Inviting
E． Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning Objectives
Snapshot
A． Preparation for a Call
B． The Beginning of a Call
C． The Middle of a Call
D． The End of a Call
E． Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A． Preparing for a Meeting
B． Opening a Meeting
C． Attending a Meeting
D． Ending a Meeting
Assessment
Unit4 Oral Presentation
Learning Objectives
Snapshot
A． Preparation
B． Introduction of Presentation
C． Body of Presentation
D． End of Presentation
E． Using Visual Aids
Assessment
Unit 5 Negotiations
Learning Objectives
Snapshot
A． Preparing for Negotiations
B． Opening a Negotiation
C． Managing Conflict
D． Bargaining and Making Concessions
E． Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A． Preparing for Making a Complaint
B． Making a Complaint
C． Receiving a Complaint
D． Resolving a Complaint
Assessment
Unit7 Employment Communication
Learning Objectives
Snapshot
A． Analyzing Yourself
B． Analyzing Job Advertisements
C． Interviews
Assessment
Unit8 NonverbaICommunication
Learning Objectives
Snapshot
A． Facial Expressions
B． Gestures
C． Postures
D． Space
E． Voice Quality
Assessment 1
Assessment 2
Appendix I
Appendix II
Appendix III
Appendix IV
Learning Objectives
Snapshot
A． Making Reservations
B． Making Introductions
C． Starting and Encouraging Small Talk
D． Inviting
E． Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning Objectives
Snapshot
A． Preparation for a Call
B． The Beginning of a Call
C． The Middle of a Call
D． The End of a Call
E． Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A． Preparing for a Meeting
B． Opening a Meeting
C． Attending a Meeting
D． Ending a Meeting
Assessment
Unit4 Oral Presentation
Learning Objectives
Snapshot
A． Preparation
B． Introduction of Presentation
C． Body of Presentation
D． End of Presentation
E． Using Visual Aids
Assessment
Unit 5 Negotiations
Learning Objectives
Snapshot
A． Preparing for Negotiations
B． Opening a Negotiation
C． Managing Conflict
D． Bargaining and Making Concessions
E． Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A． Preparing for Making a Complaint
B． Making a Complaint
C． Receiving a Complaint
D． Resolving a Complaint
Assessment
Unit7 Employment Communication
Learning Objectives
Snapshot
A． Analyzing Yourself
B． Analyzing Job Advertisements
C． Interviews
Assessment
Unit8 NonverbaICommunication
Learning Objectives
Snapshot
A． Facial Expressions
B． Gestures
C． Postures
D． Space
E． Voice Quality
Assessment 1
Assessment 2
Appendix I
Appendix II
Appendix III
Appendix IV
