Unit 1  General View of International Marketing  国际营销概述
  PartI  Reading
    Text 1  Nature of Marketing
    Text 2  Nontraditional Marketing
  Part II  Listening
    What is Marketing?
  Part III  Chinese Summary
  PartIV  Word Study
  Part V  Exercises
Unit 2  Market  市场
  PartI  Reading
    Text 1  Market Segmentation
    Text 2  Target Market
  Part II  Listening
    Defining the Market
  Part III  Chinese Summary
  PartIV  WordStudy
  Part V  Exercises
Unit 3  Marketing Mix  营销组合
  PartI  Reading
    Text 1  About Marketing Mix
    Text2 USPandAIDA
  Part II  Listening
  Part 1I  Listening
    Distribution
  Part 111  Chinese Summary
  Part IV  Word Study
  Part V  Exercises
Unit 8  Branding/品牌策略
  Part1  Re
    Text 1  What ls Branding?
    Text 2  Brand, Trademark and Branding
  Part 11  Listening
    How to Brand a Product
  Part 111  Chinese Summary
  Part IV  Word Study
  Part V  Exercises
Unit 9  Positioning/定位策略
  Part I  Reading
    Text 1  Concept of Positioning
    Text 2  How to Position a Product
  Part 11  Listening
    Responding to a Changing Market--Product Repositioning
  Part 111  Chinese Summary
  Part 1V  Word Study
  Part V  Exercises
Unit 10 SWOT and PEST Analysis Templates/态势分析与宏观环境分析模型
  Part I  Reading
    Text 1  SWOT Analysis
    Text 2  PEST Analysis  Identifying "Big Picture" Opportunities and Threats (1)
  Part II  Listening
    PEST Analysis  Identifying "Big Picture" Opportunities and Threats (2)
  Part III  Chinese Summary
  Part IV  Word Study
  Part V  Exercises
Unit 11 Marketing Research/行销调研
  Part I  Reading
    Text 1  How to Do Marketing Research
    Text 2 PrimaryData
  Part II Listening
    Secondary Data Analysis
  Part III  Chinese Summary
  Part IV  Word Study
  Part V  Exercises
Unit 12 Marketing Environment  营销环境
  PartI  Reading
    Text 1 Marketing Environment
    Text 2 Technological Environment
  Part II Listening
    Cultural Environment
  Part III  Chinese Summary
  Part IV  Word Study
  Part V  Exer
Unit 13 E．marketing  电子营销
  PartI  Reading
    Text 1 Features of E-marketing
    Text 2 OptionsforE-marketing
  Part II Listening
    The Three Most Important Issues in Internet Marketing Right Now
  Part III  Chinese Summary
  Part IV Word Study
  Part V  Exercises
Unit 14 Customers  客户
  PartI  Reading
    Text 1 How YOU Treat Your Smallest Customers Is What Matters
    Text 2 A Simple Way to Get to Know Your Customers
  Part II Listening
    How to Build a Truly Customer-Centric Company
  Part III  Chinese Summary
  Part IV  Word Study
  Part V  Exer
Unit 15 Marketing Strategy  营销策略
  PartI  Reading
    Text 1  The Holis-tic Approach to Marketing
    Text 2  Locating and Evaluating Sites
  Part II  Listening
    Implementing Marketing Strategy
  Part III  Chinese Summary
  Part IV  Word Study
  Part V  Exercises
Unit 16 Marketing Management营销管理
  Part I  Reading
    Text 1  Learning to Manage and Managing to Learn
    Text 2  A Survey of Customer Satisfaction Management
  Part II  Listening
    Internal Barriers
  Part III  Chinese Summary
  Part IV  Word Study
  Part V  Exercises