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职通商务英语（第二版）综合教程4教师参考书

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作者：贺雪娟等

出版时间：2017-10

出版社：高等教育出版社

“十二五”职业教育国家规划教材

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出版社：高等教育出版社
ISBN：9787040476118
版次：2
图书编号：39068
本季征订号：42234088-5
装帧：平装
开本：异16开
出版时间：2017-10
千字：360
页数：221
学科分类1：文学
学科分类2：外国语言文学
中图分类编号：F7
适用专业：商务英语

前辅文
Unit 1 Corporate Innovation
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 2 International Operations
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 3 Strategic Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 4 International Marketing
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 5 E-Commerce
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 6 International Franchising
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 7 Global Supply Chain Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 8 Venture Investment
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 9 International Service Outsourcing
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 10 Intercultural Business Communication
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills