会展实务英语（附光盘）
作者： 关肇远
出版时间：2007-08-15
出版社：高等教育出版社
- 高等教育出版社
- 9787040211689
- 1
- 156745
- 65226416-9
- 平装
- 16开
- 2007-08-15
- 260
- 168
- 管理学
- 工商管理
- G245
- 会展、饭店、旅游类
- 五年制高职 中职
本书是五年制高等职业教育会展专业教材之一，是教育部职业教育与成人教育司推荐教材。本书编写以“任务引领”为导向，根据会展业的发展和会展服务的岗位需求，选择了18个话题，展开“读听说写”四个方面的基本英语能力训练。主要内容包括：会展业简介、会展业的效益、会展业前景、会议咨询服务、会议预订服务、会议接待与报到服务、会场考察服务、展览前期服务、展台搭建服务、展品物流服务、展厅考察服务、会展交通服务、会展商务中心服务、会展租赁服务、会展媒体服务、会展餐饮服务、会展安全服务、会展休闲旅游服务。
本书内容丰富，形式活泼，时代感和实用性较强。同时本书还配有光盘，对加强学生的口语能力和听力能力大有裨益。
本书除了可作为职业院校会展、旅游专业教材外，还可作为会展从业人员参考用书和岗位培训用书。
UNIT 1 THE CONVENTION AND EXHIBITION INDUSTRY IN BRIEF
UNIT 2 BENEFITS DRIVEN BY THE CONVENTION AND EXHIBITION INDUSTRY
UNIT 3 PROSPECTS OF THE CONVENTION AND EXHIBITION INDUSTRY
UNIT 4 PRE-CONVENTION ENQUIRIES
UNIT 5 CONVENTION RESERVATION
UNIT 6 CONVENTION RECEPTION & REGISTRATION
UNIT 7 CONVENTION SITE-INSPECTION
UNIT 8 PRE-EXHIBITION ENQUIRY
UNIT 9 EXHIBITION BOOTH BUILDING
UNIT 10 EXHIBITION LOGISTICS
UNIT 11 EXHIBITION FIELD-INSPECTION
UNIT 12 CONVENTION AND EXHIBITION TRANSPORTATION SERVICE
UNIT 13 CONVENTION AND EXHIBITION BUSINESS CENTER SERVICE
UNIT 14 CONVENTION AND EXHIBITION RENTAL SERVICE
UNIT 15 CONVENTION AND EXHIBITION MEDIA SERVICE
UNIT 16 CONVENTION AND EXHIBITION CATERING SERVICE
UNIT 17 CONVENTION AND EXHIBITION SAFETY & SECURITY
UNIT 18 CONVENTION AND EXHIBITION LEISURE & TRAVELLING SERVICE
REFERENCE KEYS TO THE EXERCISES
GROSS VOCABULARY
