新编跨文化交际英语教程 / 新世纪高等院校英语专业本科生教材
￥40.00定价
作者： 许力生
出版时间：2013-04
出版社：上海外语教育出版社
普通高等教育“十一五”国家级规划教材
- 上海外语教育出版社
- 9787544632843
- 230715
- 2013-04
- 文学
- 外国语言文学
内容简介
本教材按照《高等学校英语专业英语教学大纲》提出的培养目标、课程设置、教学要求和教学原则精心设计，凝聚海内外英语专业教育界专家学者的智慧，反映英语专业教育、科研的*成果。基于广泛的市场调研、详尽的需求分析和严谨的科学判断，梳理现有教程，优化教材结构，更新教学方法和手段，强化学生综合能力的培养。专业技能、专业知识、相关专业知识的完美匹配，帮助学生打下扎实的语言基本功，增强其分析问题、解决问题的能力，提高专业素质和人文素养，使学生真正成为国际化、创新型、高素质的英语专业人才。
目录
Warm Up
Reading I Intercultural Communication: An Introduction
Discovering Problems:Slim Is Beautiful?
Group Work
Debate
Reading II The Challenge of Globalization Writing
Writing
Identifying Difference:How We Address Each Other
Survey
Intercultural Insight
Translation
Case Study:Cases1-4
Further Reading I Stumbling Blocks in Intercultural Communication
Further Reading II Communication in the GlobaI Village
Unit 2 Culture and Communication
Warm Up
Reading I What Is Culture
Fill-in Task
Sharing Knowledge:More About Culture
Writing
Reading II Elements of Communication
Discovering Problems:Misleading Commercial Signs
Mathing Task
……
Unit3 CulturaI Diversity
Unit 4 Language and Culture
Unit 5 Culture and Verbal Communication
Unit 6 Culture and Nonverbal Communication
Unit 7 Time and Space Across Cultures
Unit 8 Cross-Cultural Perception
Unit 9 Intercultural Adaptation
Unit 10 Acquiring Intercultural Competence..
Reading I Intercultural Communication: An Introduction
Discovering Problems:Slim Is Beautiful?
Group Work
Debate
Reading II The Challenge of Globalization Writing
Writing
Identifying Difference:How We Address Each Other
Survey
Intercultural Insight
Translation
Case Study:Cases1-4
Further Reading I Stumbling Blocks in Intercultural Communication
Further Reading II Communication in the GlobaI Village
Unit 2 Culture and Communication
Warm Up
Reading I What Is Culture
Fill-in Task
Sharing Knowledge:More About Culture
Writing
Reading II Elements of Communication
Discovering Problems:Misleading Commercial Signs
Mathing Task
……
Unit3 CulturaI Diversity
Unit 4 Language and Culture
Unit 5 Culture and Verbal Communication
Unit 6 Culture and Nonverbal Communication
Unit 7 Time and Space Across Cultures
Unit 8 Cross-Cultural Perception
Unit 9 Intercultural Adaptation
Unit 10 Acquiring Intercultural Competence..
