商务英语口语（拓展篇）（双色）（含微课）
￥45.00定价
作者： 余芳芳，尹晓霞，杨羚
出版时间：2019-02
出版社：上海交通大学出版社
- 上海交通大学出版社
- 9787313187765
- 1版
- 221618
- 68253209-8
- 2019-02
- 管理学
- 工商管理
- F713.36
- 经济贸易类
- 中职 五年制高职 本科 高职 高职本科（应用型本科）
内容简介
本书共有7个项目，侧重培养学习者在商务职场情景下的英语口语能力，内容涵盖市场拓展、产品营销与介绍、商品展销会、工厂参观、商务谈判、合同签订、客户服务等。每个项目下分别设置若干个任务，任务包括学习目标、相关知识准备（背景知识介绍、相关商务情景图片）、真实商务情境活动、相关语言表达和拓展、角色扮演、商务文化知识拓展等环节。
本书可用作商务英语、国际贸易、国际商务等商务类、经济类专业的口语教材，亦可作为外贸公司、涉外企业的培训教材和广大英语爱好者的自学教材。
本书可用作商务英语、国际贸易、国际商务等商务类、经济类专业的口语教材，亦可作为外贸公司、涉外企业的培训教材和广大英语爱好者的自学教材。
目录
Project 1 Market Development
Task 1 Market Survey & Analysis
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Developing New Market
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 3 Convincing Customers
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 2 Products
Task 1 Advertising
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Introducing Products
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 3 Trade Fairs
Task 1 Booth Booking
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 At the Trade Fair
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 4 Factory Tours
Task 1 Arranging a Factory Tour
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 During a Factory Tour
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 5 Business Negotiation
Task 1 Price
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Terms of Payment
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 3 Packing
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 4 Shipment
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 5 Insurance
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 6 Contract
Task 1 Discussing Terms
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Signing Contract
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 7 Customer Service
Task 1 Complaints
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Claims and Settlements
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 3 Maintaining Business Relationships
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
参考文献
Task 1 Market Survey & Analysis
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Developing New Market
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 3 Convincing Customers
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 2 Products
Task 1 Advertising
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Introducing Products
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 3 Trade Fairs
Task 1 Booth Booking
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 At the Trade Fair
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 4 Factory Tours
Task 1 Arranging a Factory Tour
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 During a Factory Tour
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 5 Business Negotiation
Task 1 Price
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Terms of Payment
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 3 Packing
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 4 Shipment
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 5 Insurance
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 6 Contract
Task 1 Discussing Terms
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Signing Contract
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Project 7 Customer Service
Task 1 Complaints
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 2 Claims and Settlements
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
Task 3 Maintaining Business Relationships
Part Ⅰ Warm-up
Part Ⅱ Activities
Part Ⅲ Language Expanding
Part Ⅳ Follow-up Practice
Part Ⅴ Language Focus
Part Ⅵ Performance Evaluation
Part Ⅶ Business Culture
参考文献
