电子商务专业英语（附全套音频） / 21世纪高等院校电子商务系列规划教材
￥39.80定价
作者： 张强华、司爱侠
出版时间：2017年5月
出版社：人民邮电出版社
- 人民邮电出版社
- 9787115450289
- 1-6
- 195074
- 46212766-3
- 平装
- 16开
- 2017年5月
- 388
- 230
- 电子商务
- 本科
内容简介
本书选材广泛，覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、建立虚拟商店、购物车软件、数字营销、PPS和PPC、SEM和SEO、CPA、CPI、CPM、电子支付、网络银行、在网站使用支付系统、电子商务安全技术、数字证书、计算机网络、无线网络、互联网、物流和第三方物流以及利用社交媒体营销等内容。
本书编者有近20年的行业英语教学与图书编写经验，教材内容设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。另外，本书配有PPT、参考答案、音频文件等资料。
本书既可作为高等院校本专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。
本书编者有近20年的行业英语教学与图书编写经验，教材内容设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。另外，本书配有PPT、参考答案、音频文件等资料。
本书既可作为高等院校本专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。
目录
Unit 1 1
Text A Types of Electronic Business 1
New Words 4
Phrases 5
Abbreviations 6
Notes 6
Exercises 7
Text B Commerce 8
New Words 11
Phrases 12
Abbreviations 13
Exercises 13
Reading Material 13
Reference Translation 电子商务 16
Unit 2 19
Text A A B2B Guide 19
New Words 22
Phrases 24
Abbreviations 24
Notes 24
Exercises 26
Text B B2B 27
New Words 29
Phrases 30
Abbreviations 30
Exercises 30
Reading Material 31
Reference Translation B2B 指南 34
Unit 3 37
Text A B2C 37
New Words 39
Phrases 41
Abbreviations 41
Notes 42
Exercises 42
Text B E-Commerce： 8 Benefits to
Merchants 44
New Words 46
Phrases 47
Abbreviations 47
Exercises 47
Reading Material 48
Reference Translation 企业对用户的电子商务 50
Unit 4 52
Text A Online Shopping (I) 52
New Words 56
Phrases 58
Abbreviations 60
Notes 60
Exercises 61
Text B Online Shopping (II) 62
New Words 66
Phrases 67
Exercises 68
Reading Material 68
Reference Translation 网上购物 71
Unit 5 75
Text A Build Your Virtual Store 75
New Words 77
Phrases 78
Abbreviations 78
Notes 78
Exercises 79
Text B 10 Things You Need to Start Selling Online 81
New Words 84
Phrases 85
Abbreviations 86
Exercises 86
Reading Material 86
Reference Translation 建立虚拟商店 89
Unit 6 91
Text A Digital Marketing 91
New Words 94
Phrases 95
Abbreviations 96
Notes 96
Exercises 97
Text B PPS and PPC 98
New Words 102
Phrases 103
Abbreviations 103
Exercises 104
Reading Material 104
Reference Translation 数字营销 109
Unit 7 112
Text A SEM and SEO 112
New Words 115
Phrases 116
Abbreviations 117
Notes 118
Exercises 118
Text B CPA， CPI and CPM 120
New Words 124
Phrases 125
Abbreviations 126
Exercises 126
Reading Material 126
Reference Translation SEM和SEO 131
Unit 8 134
Text A How Electronic Payment Works 134
New Words 136
Phrases 137
Abbreviations 138
Notes 138
Exercises 138
Text B Online Banking 140
New Words 143
Phrases 145
Abbreviations 146
Exercises 146
Reading Material 147
Reference Translation 电子支付是如何运作的 149
Unit 9 152
Text A Online Shopping Safety 152
New Words 156
Phrases 158
Abbreviations 159
Notes 159
Exercises 160
Text B Nine Ways to Combat Credit Card Frauds 161
New Words 164
Phrases 165
Abbreviations 165
Exercises 165
Reading Material 166
Reference Translation 网上购物安全 168
Unit 10 172
Text A Secure Electronic Transaction 172
New Words 175
Phrases 176
Abbreviations 176
Notes 176
Exercises 177
Text B PKI 178
New Words 181
Phrases 182
Abbreviations 182
Exercises 182
Reading Material 183
Reference Translation 安全电子交易 184
Unit 11 188
Text A Computer Network 188
New Words 192
Phrases 193
Abbreviations 194
Notes 194
Exercises 195
Text B Wireless Networking 197
New Words 200
Phrases 201
Abbreviations 201
Reading Material 202
Reference Translation 计算机网络 207
Unit 12 211
Text A Logistics 211
New Words 213
Phrases 214
Notes 215
Exercises 216
Text B Third Party Logistics 217
New Words 221
Phrases 222
Abbreviations 222
Exercises 223
Reading Material 223
Reference Translation 物流 228
Text A Types of Electronic Business 1
New Words 4
Phrases 5
Abbreviations 6
Notes 6
Exercises 7
Text B Commerce 8
New Words 11
Phrases 12
Abbreviations 13
Exercises 13
Reading Material 13
Reference Translation 电子商务 16
Unit 2 19
Text A A B2B Guide 19
New Words 22
Phrases 24
Abbreviations 24
Notes 24
Exercises 26
Text B B2B 27
New Words 29
Phrases 30
Abbreviations 30
Exercises 30
Reading Material 31
Reference Translation B2B 指南 34
Unit 3 37
Text A B2C 37
New Words 39
Phrases 41
Abbreviations 41
Notes 42
Exercises 42
Text B E-Commerce： 8 Benefits to
Merchants 44
New Words 46
Phrases 47
Abbreviations 47
Exercises 47
Reading Material 48
Reference Translation 企业对用户的电子商务 50
Unit 4 52
Text A Online Shopping (I) 52
New Words 56
Phrases 58
Abbreviations 60
Notes 60
Exercises 61
Text B Online Shopping (II) 62
New Words 66
Phrases 67
Exercises 68
Reading Material 68
Reference Translation 网上购物 71
Unit 5 75
Text A Build Your Virtual Store 75
New Words 77
Phrases 78
Abbreviations 78
Notes 78
Exercises 79
Text B 10 Things You Need to Start Selling Online 81
New Words 84
Phrases 85
Abbreviations 86
Exercises 86
Reading Material 86
Reference Translation 建立虚拟商店 89
Unit 6 91
Text A Digital Marketing 91
New Words 94
Phrases 95
Abbreviations 96
Notes 96
Exercises 97
Text B PPS and PPC 98
New Words 102
Phrases 103
Abbreviations 103
Exercises 104
Reading Material 104
Reference Translation 数字营销 109
Unit 7 112
Text A SEM and SEO 112
New Words 115
Phrases 116
Abbreviations 117
Notes 118
Exercises 118
Text B CPA， CPI and CPM 120
New Words 124
Phrases 125
Abbreviations 126
Exercises 126
Reading Material 126
Reference Translation SEM和SEO 131
Unit 8 134
Text A How Electronic Payment Works 134
New Words 136
Phrases 137
Abbreviations 138
Notes 138
Exercises 138
Text B Online Banking 140
New Words 143
Phrases 145
Abbreviations 146
Exercises 146
Reading Material 147
Reference Translation 电子支付是如何运作的 149
Unit 9 152
Text A Online Shopping Safety 152
New Words 156
Phrases 158
Abbreviations 159
Notes 159
Exercises 160
Text B Nine Ways to Combat Credit Card Frauds 161
New Words 164
Phrases 165
Abbreviations 165
Exercises 165
Reading Material 166
Reference Translation 网上购物安全 168
Unit 10 172
Text A Secure Electronic Transaction 172
New Words 175
Phrases 176
Abbreviations 176
Notes 176
Exercises 177
Text B PKI 178
New Words 181
Phrases 182
Abbreviations 182
Exercises 182
Reading Material 183
Reference Translation 安全电子交易 184
Unit 11 188
Text A Computer Network 188
New Words 192
Phrases 193
Abbreviations 194
Notes 194
Exercises 195
Text B Wireless Networking 197
New Words 200
Phrases 201
Abbreviations 201
Reading Material 202
Reference Translation 计算机网络 207
Unit 12 211
Text A Logistics 211
New Words 213
Phrases 214
Notes 215
Exercises 216
Text B Third Party Logistics 217
New Words 221
Phrases 222
Abbreviations 222
Exercises 223
Reading Material 223
Reference Translation 物流 228
