商务英语 / 高等学校十二五应用型经管规划教材
￥32.00定价
作者： 王峥
出版时间：2013-08
出版社：电子工业出版社
- 电子工业出版社
- 9787121211553
- 1-1
- 192711
- 65150723-8
- 平装
- 16开
- 2013-08
- 333
- 208
- 文学
- 外国语言文学
- H319.4
- 国际经济与贸易
- 高职
内容简介
王峥主编的《商务英语》是为了适应对外贸易的高速发展和社会对国际商务复合型人才的需求而编写的，全书融英语语言知识及技能和国际商务知识及技能于一体，按读、写、词汇、语言重点、练习等来设计教学内容的教材结构，突出英语语言交际能力的培养，使学生既获得了英语语言技能的提升，又学到了商务知识，同时也提高了对外商务沟通能力及业务能力，其首要目的在于向读者提供丰富的商务英语资料，并帮助他们提高阅读商务英语文献和使用英语处理国际商贸业务的能力。
全书共分为十章，具体包括世界经济趋势、财政、市场、世界商务、电子商务、新兴产业、服务业、全球化、人才竞争等内容。为了方便教学，每单元都设置了英文相关阅读资料，以吸引和激发学生的学习兴趣，并且在每单元设置知识反馈练习，以检测和巩固学生对知识内容的学习。
《商务英语》可作为本科院校经济、金融、管理等专业的商务英语教材，同时对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员来说，也是一本颇具实用性和参考性的商务英语指导书籍。
全书共分为十章，具体包括世界经济趋势、财政、市场、世界商务、电子商务、新兴产业、服务业、全球化、人才竞争等内容。为了方便教学，每单元都设置了英文相关阅读资料，以吸引和激发学生的学习兴趣，并且在每单元设置知识反馈练习，以检测和巩固学生对知识内容的学习。
《商务英语》可作为本科院校经济、金融、管理等专业的商务英语教材，同时对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员来说，也是一本颇具实用性和参考性的商务英语指导书籍。
目录
Unit One Economy Development and Challenge 1
Text A Challenges China Faces after Entering WTO 1
Vocabulary 3
Exercises for text A 4
Text B Economic Development around the World 5
Vocabulary 6
Exercises for text B 8
Supplementary reading China’s Economic Growth Slower but Healthier 8
Business Writing 10
Sample 12
Useful Sentences 14
Unit Two Financial Markets 17
Text A How Stocks Work 17
Vocabulary 19
Exercises for text A 20
Text B Financial Markets in General 20
Vocabulary 22
Exercises for text B 23
Supplementary reading Feedback Loops 23
Business Writing 28
Sample 30
Useful Sentences 32
Unit Three Market Selection 34
Text A Market Selection 34
Vocabulary 36
Exercises for text A 37
Text B An Overview of Marketing 38
Vocabulary 40
Exercises for text B 41
Supplementary reading Target Market Selection Segmentation and Positioning 41
Business Writing 45
Sample 49
Useful Sentences 53
Unit Four Strategic Management 55
Text A Strategic Management of TNCs 55
Vocabulary 57
Exercises for text A 58
Text B An Overview of TNCs 58
Vocabulary 60
Exercises for text B 61
Supplementary reading Approaches of Strategic Management 61
Business Writing 65
Sample 68
Useful Sentences 72
Unit Five Revolution of E-commerce 74
Text A A Case of Business to Business EC—Procurement Revolution in General Electric 74
Vocabulary 76
Exercises for text A 77
Text B The Internet and Business 78
Vocabulary 82
Exercises for text B 83
Supplementary reading E-Commerce Concerns: Cross-Cultural Issues in Internet Marketing 84
Business Writing 88
Sample 89
Useful Sentences 92
Unit Six Development of Movie Industry 94
Text A Movie Industry 94
Vocabulary 96
Exercises for text A 97
Text B Culture Industry 97
Vocabulary 99
Exercises for text B 100
Supplementary reading Cross-Cultural Factors in Internet Marketing 101
Business Writing 105
Sample 108
Useful Sentences 112
Unit Seven Development of Service Industry 114
Text A Tourist Industry and Tourism Management 114
Vocabulary 116
Exercises for text A 117
Text B Service Industries and Service Management 118
Vocabulary 120
Exercises for text B 121
Supplementary reading EU Enlargement 122
Business Writing 128
Samples 131
Useful sentences 135
Unit Eight Human Resources 137
Text A How to Find a Suitable Job after Graduation from College 137
Vocabulary 138
Exercises for text A 139
Text B Is It the Right Choice for You? 140
Vocabulary 142
Exercises for text B 142
Supplementary reading The Process of Human Resource Planning and Enterprise Strategy Planning 144
Business Writing 149
Samples 150
Useful Sentences 150
Unit Nine Globalization 152
Text A Economic Globalization 152
Vocabulary 156
Exercises for text A 157
Text B The Positive Effect of Globalization 159
Vocabulary 164
Exercises for text B 165
Supplementary reading Is Globalization Slowing Down? 167
Business Writing 173
Writing Skills 176
Samples 177
Useful Sentences 182
Appendix BEC English Practice 184
Glossary 191
Reference 199
Text A Challenges China Faces after Entering WTO 1
Vocabulary 3
Exercises for text A 4
Text B Economic Development around the World 5
Vocabulary 6
Exercises for text B 8
Supplementary reading China’s Economic Growth Slower but Healthier 8
Business Writing 10
Sample 12
Useful Sentences 14
Unit Two Financial Markets 17
Text A How Stocks Work 17
Vocabulary 19
Exercises for text A 20
Text B Financial Markets in General 20
Vocabulary 22
Exercises for text B 23
Supplementary reading Feedback Loops 23
Business Writing 28
Sample 30
Useful Sentences 32
Unit Three Market Selection 34
Text A Market Selection 34
Vocabulary 36
Exercises for text A 37
Text B An Overview of Marketing 38
Vocabulary 40
Exercises for text B 41
Supplementary reading Target Market Selection Segmentation and Positioning 41
Business Writing 45
Sample 49
Useful Sentences 53
Unit Four Strategic Management 55
Text A Strategic Management of TNCs 55
Vocabulary 57
Exercises for text A 58
Text B An Overview of TNCs 58
Vocabulary 60
Exercises for text B 61
Supplementary reading Approaches of Strategic Management 61
Business Writing 65
Sample 68
Useful Sentences 72
Unit Five Revolution of E-commerce 74
Text A A Case of Business to Business EC—Procurement Revolution in General Electric 74
Vocabulary 76
Exercises for text A 77
Text B The Internet and Business 78
Vocabulary 82
Exercises for text B 83
Supplementary reading E-Commerce Concerns: Cross-Cultural Issues in Internet Marketing 84
Business Writing 88
Sample 89
Useful Sentences 92
Unit Six Development of Movie Industry 94
Text A Movie Industry 94
Vocabulary 96
Exercises for text A 97
Text B Culture Industry 97
Vocabulary 99
Exercises for text B 100
Supplementary reading Cross-Cultural Factors in Internet Marketing 101
Business Writing 105
Sample 108
Useful Sentences 112
Unit Seven Development of Service Industry 114
Text A Tourist Industry and Tourism Management 114
Vocabulary 116
Exercises for text A 117
Text B Service Industries and Service Management 118
Vocabulary 120
Exercises for text B 121
Supplementary reading EU Enlargement 122
Business Writing 128
Samples 131
Useful sentences 135
Unit Eight Human Resources 137
Text A How to Find a Suitable Job after Graduation from College 137
Vocabulary 138
Exercises for text A 139
Text B Is It the Right Choice for You? 140
Vocabulary 142
Exercises for text B 142
Supplementary reading The Process of Human Resource Planning and Enterprise Strategy Planning 144
Business Writing 149
Samples 150
Useful Sentences 150
Unit Nine Globalization 152
Text A Economic Globalization 152
Vocabulary 156
Exercises for text A 157
Text B The Positive Effect of Globalization 159
Vocabulary 164
Exercises for text B 165
Supplementary reading Is Globalization Slowing Down? 167
Business Writing 173
Writing Skills 176
Samples 177
Useful Sentences 182
Appendix BEC English Practice 184
Glossary 191
Reference 199
