- 浙江大学出版社
- 9787308161473
- 189830
- 51173093-9
- 16开
- 2016-09
- 管理学
- 工商管理
- F7
- 外语
- 本科
内容简介
吴仁波、刘昌华主编的这本《国际商务信函》呈现了国际商务信函的相关知识，力图让读者掌握国际商务的整个流程。
本书分四个部分共16单元，第一部分（第1单元）是全书的导入，介绍了国际商务信函写作的基本要求；第二部分（第2～8单元）依次介绍做成一笔交易的主要环节：建立业务关系、资信调查、询盘、发盘、还盘、订单及其履行和促销；第三部分（第9～13单元）是国际商务交往中通常必须明确的主要条款：支付（支付方式、催开信用证与修改信用证）、包装、装运、索赔与理赔等；第四部分（第14～16单元）介绍其他信函的写作，包括：主要贸易方式、撰写商务合同及杂项。
本书适合国际经济与贸易、国际商务、工商管理、电子商务及商务英语等专业的学生，外贸工作者及所有需要同外商进行沟通的从业人员参考使用，可以作为各级院校的教学用书、公司培训用书以及自学参考用书。
本书分四个部分共16单元，第一部分（第1单元）是全书的导入，介绍了国际商务信函写作的基本要求；第二部分（第2～8单元）依次介绍做成一笔交易的主要环节：建立业务关系、资信调查、询盘、发盘、还盘、订单及其履行和促销；第三部分（第9～13单元）是国际商务交往中通常必须明确的主要条款：支付（支付方式、催开信用证与修改信用证）、包装、装运、索赔与理赔等；第四部分（第14～16单元）介绍其他信函的写作，包括：主要贸易方式、撰写商务合同及杂项。
本书适合国际经济与贸易、国际商务、工商管理、电子商务及商务英语等专业的学生，外贸工作者及所有需要同外商进行沟通的从业人员参考使用，可以作为各级院校的教学用书、公司培训用书以及自学参考用书。
目录
PART I LEAD-IN OF BUSINESS LETTER WRITING
UNIT 1 Fundamentals of Business Letter Writing
PART II IMPORTANT BUSINESS PROCEDURES
UNIT 2 Establishment of Business Relations
UNIT 3 Making Status Enquiries
UNIT g Making Inquiries
UNIT 5 Quotations and Offers
UNIT 6 Making Counter-Offers
UNIT 7 Placing Orders
UNIT 8 Sales Promotion
PART III MAIN BUSINESS CLAUSES
UNIT 9 Payment Terms
UNIT 10 Establishment and Amendment of L/C
UNIT 11 Packing and Markings
UNIT 12 Shipment of Goods
UNIT 13 Complaints and Claims
PART IV OTHER BUSINESS LETTER WRITING
UNIT 14 Other Forms of Business Letters
UNIT 15 International Business Agreement and Contract
UNIT 16 Situational Letter-Writing
APPENDIX I
Modes of Trade, Products, Relevant Organizations and Titles
APPENDIX II
Trade Terms, Currencies, Price, Settlement and Insurance
APPENDIX III
Quality, Weight, Measurement, Packing, Marking, Transportation, Documents and Ports
APPENDIX IV
Contract, Business Negotiation, Inspection, Claim and Arbitration
APPENDIX V
Simplified Words/Phrases and Abbreviations
BIBLIOGRAPHY
UNIT 1 Fundamentals of Business Letter Writing
PART II IMPORTANT BUSINESS PROCEDURES
UNIT 2 Establishment of Business Relations
UNIT 3 Making Status Enquiries
UNIT g Making Inquiries
UNIT 5 Quotations and Offers
UNIT 6 Making Counter-Offers
UNIT 7 Placing Orders
UNIT 8 Sales Promotion
PART III MAIN BUSINESS CLAUSES
UNIT 9 Payment Terms
UNIT 10 Establishment and Amendment of L/C
UNIT 11 Packing and Markings
UNIT 12 Shipment of Goods
UNIT 13 Complaints and Claims
PART IV OTHER BUSINESS LETTER WRITING
UNIT 14 Other Forms of Business Letters
UNIT 15 International Business Agreement and Contract
UNIT 16 Situational Letter-Writing
APPENDIX I
Modes of Trade, Products, Relevant Organizations and Titles
APPENDIX II
Trade Terms, Currencies, Price, Settlement and Insurance
APPENDIX III
Quality, Weight, Measurement, Packing, Marking, Transportation, Documents and Ports
APPENDIX IV
Contract, Business Negotiation, Inspection, Claim and Arbitration
APPENDIX V
Simplified Words/Phrases and Abbreviations
BIBLIOGRAPHY
