电子商务英语创新型教程 / 新视角职业英语立体化规划教材
￥42.00定价
作者： 吴含、冯克江等
出版时间：2016年10月
出版社：人民邮电出版社
获奖信息：新视角职业英语立体化规划教材
- 人民邮电出版社
- 9787115430953
- 1-5
- 173732
- 64211797-2
- 平装
- 16开
- 2016年10月
- 290
- 205
- F7
- 英语
- 高职
内容简介
吴含、冯克江、陈秀梅、邓志超主编的《电子商务英语创新型教程(新视角职业英语立体化规划教材)》是一本为高等院校电子商务专业学生和相关从业人员精心编制的创新型电子商务英语教材。全书结合了国内外电子商务行业和课程教学的最新动态，通过阅读、对话、案例、实操练习等多种形式，用英语帮助读者梳理了相关课程的主要知识，将专业知识贯穿在英语教学中。本书共分为8章，具体包括电子商务入门、网络营销、电子支付、物流管理、客户关系管理、网络安全、跨境电子商务、电子商务新趋势等内容。本书以够用、实用为原则，以循序渐进的方式训练和提高读者在电子商务行业中的英语交际能力、应用能力。
本书可作为应用型本科、高职高专等电子商务及相关专业在校学生的教材，也适合各企事业单位电子商务相关从、世人员学习和参考。
本书可作为应用型本科、高职高专等电子商务及相关专业在校学生的教材，也适合各企事业单位电子商务相关从、世人员学习和参考。
目录
Chapter 1 Introduction to Electronic Commerce
Part 1 Lead-in
Part 2 Intensive Reading
Text A China’s Other E-commerce Giant Follows Its Own Path
Text B Major Types of E-commerce
Part 3 Situational Dialogue
Dialogue 1 Running an Online Business
Dialogue 2 What Kind of E-commerce Suits Our Business
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 2 E-marketing
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Make Your E-mail Marketing Simple，Clear and Awesome
Text B What’s SEO
Part 3 Situational Dialogue
Dialogue 1 Common Types of E-marketing
Dialogue 2 Social Media Networks in China
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 3 Electronic Payment
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Use PayPal on the Google Play Store
Text B How to Use Apple Pay
Part 3 Situational Dialogue
Dialogue 1 Different Types of E-payment
Dialogue 2 How Electronic Payment Works
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 4 Logistics Management
Part 1 Lead-in
Part 2 Intensive Reading
Text A Amazon and Its Own Delivery
Text B Using Logistics Technology to Start a Business
Part 3 Situational Dialogue
Dialogue 1 Send a Figure Through Express Mail
Dialogue 2 Tracking the Mail
Part 4 Extensive Reading
Part 5 Self-assessment Exercises：Thinking and Practice
Chapter 5 Customer Relationship Management
Part 1 Lead-in
Part 2 Intensive Reading
Text A What is Social CRM
Text B How to Serve Your Social CRM in a Better Way
Part 3 Situational Dialogue
Dialogue 1 Introduce the CRM into the Company’s Management System
Dialogue 2 How Could I Improve the Application of CRM in Sales
Part 4 Extensive Reading
Part 5 Self-assessment Exercises：Thinking and Practice
Chapter 6 Cyber-attack and Internet Fraud
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Prevent Cyber-attack
Text B Be Cautious When Shopping Online
Part 3 Situational Dialogue
Dialogue 1 Internet Fraud
Dialogue 2 Hacked E-mail Account
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 7 Cross-border E-commerce
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Develop Overseas Customers Online
Text B How Not to Be a Spammer
Part 3 Situational Dialogue
Dialogue 1 Develop Foreign Customer by Face Book
Dialogue 2 E-mail Direct Marketing in Foreign Trade
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 8 New Trends in E-commerce
Part 1 Lead-in
Part 2 Intensive Reading
Text A The Era of“Internet+”in China
Text B The Era of WeChat Business
Part 3 Situational Dialogue
Dialogue 1 Shopping with Smart Phone
Dialogue 2 Cash Burning on E-commerce
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
附录1 阅读篇章译文
附录2 课后练习参考答案
附录3 2010-2014年全国自考《电子商务英语》试卷及答案
Part 1 Lead-in
Part 2 Intensive Reading
Text A China’s Other E-commerce Giant Follows Its Own Path
Text B Major Types of E-commerce
Part 3 Situational Dialogue
Dialogue 1 Running an Online Business
Dialogue 2 What Kind of E-commerce Suits Our Business
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 2 E-marketing
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Make Your E-mail Marketing Simple，Clear and Awesome
Text B What’s SEO
Part 3 Situational Dialogue
Dialogue 1 Common Types of E-marketing
Dialogue 2 Social Media Networks in China
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 3 Electronic Payment
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Use PayPal on the Google Play Store
Text B How to Use Apple Pay
Part 3 Situational Dialogue
Dialogue 1 Different Types of E-payment
Dialogue 2 How Electronic Payment Works
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 4 Logistics Management
Part 1 Lead-in
Part 2 Intensive Reading
Text A Amazon and Its Own Delivery
Text B Using Logistics Technology to Start a Business
Part 3 Situational Dialogue
Dialogue 1 Send a Figure Through Express Mail
Dialogue 2 Tracking the Mail
Part 4 Extensive Reading
Part 5 Self-assessment Exercises：Thinking and Practice
Chapter 5 Customer Relationship Management
Part 1 Lead-in
Part 2 Intensive Reading
Text A What is Social CRM
Text B How to Serve Your Social CRM in a Better Way
Part 3 Situational Dialogue
Dialogue 1 Introduce the CRM into the Company’s Management System
Dialogue 2 How Could I Improve the Application of CRM in Sales
Part 4 Extensive Reading
Part 5 Self-assessment Exercises：Thinking and Practice
Chapter 6 Cyber-attack and Internet Fraud
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Prevent Cyber-attack
Text B Be Cautious When Shopping Online
Part 3 Situational Dialogue
Dialogue 1 Internet Fraud
Dialogue 2 Hacked E-mail Account
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 7 Cross-border E-commerce
Part 1 Lead-in
Part 2 Intensive Reading
Text A How to Develop Overseas Customers Online
Text B How Not to Be a Spammer
Part 3 Situational Dialogue
Dialogue 1 Develop Foreign Customer by Face Book
Dialogue 2 E-mail Direct Marketing in Foreign Trade
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
Chapter 8 New Trends in E-commerce
Part 1 Lead-in
Part 2 Intensive Reading
Text A The Era of“Internet+”in China
Text B The Era of WeChat Business
Part 3 Situational Dialogue
Dialogue 1 Shopping with Smart Phone
Dialogue 2 Cash Burning on E-commerce
Part 4 Extensive Reading
Part 5 Self-assessment Exercises： Thinking and Practice
附录1 阅读篇章译文
附录2 课后练习参考答案
附录3 2010-2014年全国自考《电子商务英语》试卷及答案
