商务英语综合教程3（含1光盘） / 新时代商务英语本科系列
￥42.00定价
作者： 陈敏
出版时间：2017-11
出版社：重庆大学出版社
- 重庆大学出版社
- 9787568906562
- 173497
- 42217474-8
- 2017-11
- 管理学
- 工商管理
- F7
- 商务英语
- 本科
内容简介
《商务英语综合教程3/新时代商务英语专业系列教材》共12个单元，主题涉及国际贸易、商品定价、品牌、产品创新、消费者行为、危机管理、人力资源管理、领导力、城市化、企业文化、工作文化、跨文化交际等经济、商务、文化和管理方面的内容。每单元由导入练习、课文A、词汇表、注释、练习和课文B组成。课文A主要选自英语国家重要刊物和书籍；词汇表列出了课文中出现的商务术语和重要词汇；注释侧重于相关背景知识的介绍和较难概念与术语的解释；练习则围绕课文重点难点进行设计，包括对课文的理解和对重要词汇、术语的基本运用，形式丰富多样，能较好地检测和巩固所学知识。课文B选择与课文A同一主题的文章，为延伸阅读材料，主要由学生自主学习，旨在提供不同角度思考同一领域的问题，从而更加全面而深刻地了解此商务方面的知识，并激发学生对此领域进一步探讨的热情。
《商务英语综合教程3/新时代商务英语专业系列教材》适合商务英语专业或英语专业（商务方向）大二学生使用，也可作为英语爱好者和从事国际商贸活动与商务管理的人士的参考教材。
《商务英语综合教程3/新时代商务英语专业系列教材》适合商务英语专业或英语专业（商务方向）大二学生使用，也可作为英语爱好者和从事国际商贸活动与商务管理的人士的参考教材。
目录
Unit 1 Internationa Trade
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Free Trade Under Fire
Part Ⅲ Supplementary Reading
Text B Main Street Meets the Global Economy
Unit 2 Pricing
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Pricing New Products
Part Ⅲ Supplementary Reading
Text B How to Sell a Price Increase to Your Customers
Unit 3 Branding
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A The Power of Branding
Part Ⅲ Supplementary Reading
Text B What Great Brands Do
Unit 4 Products
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A A New-product Innovator
Part Ⅲ Supplementary Reading
Text B Product Life Cycle
Unit 5 Customer Behavior
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Situational Influence
Part Ⅲ Supplementary Reading
Text B What is Consumer Behavior?
Unit 6 Corporate Culture
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Southwest Airlines' Team Culture
Part Ⅲ Supplementary Reading
Text B Culture in Small Businesses
Unit 7 Crisis Management
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A How Toyota's Crisis Management Failures Added to the Billion-dollar Settlement
Part Ⅲ Supplementary Reading
Text B VW Crisis Communication and Public Trust
Unit 8 Leadership
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Nap Rooms Gone Bad
Part Ⅲ Supplementary Reading
Text B Three Issues That Should Preoccupy Managers in the Next 50 Years
Unit 9 Urbanization
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Mass Urbanization Could Lead to Unprecedented Human Creativity——But Only if We Do It Right
Part Ⅲ Supplementary Reading
Text B Urbanization： Some are More Equal Than Others——China's Need for a New Urbanization Policy Reaches a Critical Point
Unit 10 Work Culture
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Amazon Only Perfected What American Work Culture Created
Part Ⅲ Supplementary Reading
Text B The Happiness Machine
Unit 11 Cross-cultural Communication
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Factors Affecting Cross-cultural Business Communication
Part Ⅲ Supplementary Reading
Text B Diversity in the Workplace and How to Aid Intercultural Communication Work-place Diversity
Unit 12 Human Resources Management
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Did HR． Cause the Downfall of Enron?
Part Ⅲ Supplementary Reading
Text B HR Evolves into "Human Capital Management
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Free Trade Under Fire
Part Ⅲ Supplementary Reading
Text B Main Street Meets the Global Economy
Unit 2 Pricing
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Pricing New Products
Part Ⅲ Supplementary Reading
Text B How to Sell a Price Increase to Your Customers
Unit 3 Branding
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A The Power of Branding
Part Ⅲ Supplementary Reading
Text B What Great Brands Do
Unit 4 Products
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A A New-product Innovator
Part Ⅲ Supplementary Reading
Text B Product Life Cycle
Unit 5 Customer Behavior
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Situational Influence
Part Ⅲ Supplementary Reading
Text B What is Consumer Behavior?
Unit 6 Corporate Culture
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Southwest Airlines' Team Culture
Part Ⅲ Supplementary Reading
Text B Culture in Small Businesses
Unit 7 Crisis Management
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A How Toyota's Crisis Management Failures Added to the Billion-dollar Settlement
Part Ⅲ Supplementary Reading
Text B VW Crisis Communication and Public Trust
Unit 8 Leadership
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Nap Rooms Gone Bad
Part Ⅲ Supplementary Reading
Text B Three Issues That Should Preoccupy Managers in the Next 50 Years
Unit 9 Urbanization
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Mass Urbanization Could Lead to Unprecedented Human Creativity——But Only if We Do It Right
Part Ⅲ Supplementary Reading
Text B Urbanization： Some are More Equal Than Others——China's Need for a New Urbanization Policy Reaches a Critical Point
Unit 10 Work Culture
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Amazon Only Perfected What American Work Culture Created
Part Ⅲ Supplementary Reading
Text B The Happiness Machine
Unit 11 Cross-cultural Communication
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Factors Affecting Cross-cultural Business Communication
Part Ⅲ Supplementary Reading
Text B Diversity in the Workplace and How to Aid Intercultural Communication Work-place Diversity
Unit 12 Human Resources Management
Part Ⅰ Lead-in Activities
Part Ⅱ Intensive Reading
Text A Did HR． Cause the Downfall of Enron?
Part Ⅲ Supplementary Reading
Text B HR Evolves into "Human Capital Management
