商务交际英语(附练习册1)
¥51.00定价
作者: [美]米恩斯 改编:杨启宁,高晓静
出版时间:2015-12
出版社:中央广播电视大学出版社
- 中央广播电视大学出版社
- 9787304075781
- 160336
- 2015-12
- H31
内容简介
米恩斯著的《商务交际英语(附练习册1)》所选用的《商务交际英语》(改编自English & Communication for Colleges,2007版),涵盖了商务交际活动中的基本知识和技能,如信函、备忘录/便笺、电子邮件和报告的写作技巧等,此外,本书还讲授了当代商务理念、职业道德规范、批判性思维能力和团队精神,以及图表的运用、技术性写作、客户服务、多元文化工作环境中的交际等内容。
目录
Preface
Acknowledgements
CHAPTER 1 Communicating in Your Life
生活中的交际
Section 1.1 The Communication Process and Its Forms
交际过程与形式
Section 1.2 Barriers to Communication and Ways
to Overcome Them
交际障碍及应对方法
CHAPTER 2 Diversity and Ethics
多样性与道德规范
Section 2.1 Diversity at Work
商务环境下的多样性
Section 2.2 Diflferences
商务环境下的差异性
Section 2.3 Strategies for Effective Communication
有效的交际策略
Section 2.4 Ethics in Business Communication
商务交际中的道德规范
CHAPTER 3 Writing with Style
商务写作技巧
Section 3.1 Planning and Organizing Messages
设计和组织信息
Section 3.2 Choosing Words
选词
Section 3.3 Creating Vigorous Sentences
浩句
Section 3.4 Building Strong Paragraphs
建构段落
Section 3.5 Editing and Proofreading Messages
编辑与校对全文
CHAPTER 4 Writing E-mailI Memos,and Letters
电子邮件、备忘录和信函的写作
Section 4.1 Internal Documents
内部文件
Section 4.2 E—mail and Instant Messages
电子邮件和即时信息
Section 4.3 Memos
备忘录
Section 4.4 Letters
信函
CHAPTER 5 Writing to Your Clients and Customers
给客户和顾客的信函
Section 5.1 Writing Messages with Neutral or Positive News
中性信息或正面信息的写作
Section 5.2 Writing Messages with Negative News
负面信息的写作
Section 5.3 Writing to Persuade
说服性信息的写作
CHAPTER 6 Writing Reports
商务报告的写作
Section 6.1 Planning Reports
商务报告的设计
Section 6.2 Writing Informal Reports
非正式商务报告的写作
Section 6.3 Writing Formal Reports
正式商务报告的写作
APPENDIX 1 Proofreaders’Marks
APPENDIX 2 Glossary
PREFACE
CHAPTER 1 Communicating in Your Life
CHAPTER 2 Diversity and Ethics
CHAPTER 3 Writing with Style
CHAPTER 4 Writing E-mail, Memos, and Letters
CHAPTER 5 Writing to Your Clients and Customers
CHAPTER 6 Writing Reports
Acknowledgements
CHAPTER 1 Communicating in Your Life
生活中的交际
Section 1.1 The Communication Process and Its Forms
交际过程与形式
Section 1.2 Barriers to Communication and Ways
to Overcome Them
交际障碍及应对方法
CHAPTER 2 Diversity and Ethics
多样性与道德规范
Section 2.1 Diversity at Work
商务环境下的多样性
Section 2.2 Diflferences
商务环境下的差异性
Section 2.3 Strategies for Effective Communication
有效的交际策略
Section 2.4 Ethics in Business Communication
商务交际中的道德规范
CHAPTER 3 Writing with Style
商务写作技巧
Section 3.1 Planning and Organizing Messages
设计和组织信息
Section 3.2 Choosing Words
选词
Section 3.3 Creating Vigorous Sentences
浩句
Section 3.4 Building Strong Paragraphs
建构段落
Section 3.5 Editing and Proofreading Messages
编辑与校对全文
CHAPTER 4 Writing E-mailI Memos,and Letters
电子邮件、备忘录和信函的写作
Section 4.1 Internal Documents
内部文件
Section 4.2 E—mail and Instant Messages
电子邮件和即时信息
Section 4.3 Memos
备忘录
Section 4.4 Letters
信函
CHAPTER 5 Writing to Your Clients and Customers
给客户和顾客的信函
Section 5.1 Writing Messages with Neutral or Positive News
中性信息或正面信息的写作
Section 5.2 Writing Messages with Negative News
负面信息的写作
Section 5.3 Writing to Persuade
说服性信息的写作
CHAPTER 6 Writing Reports
商务报告的写作
Section 6.1 Planning Reports
商务报告的设计
Section 6.2 Writing Informal Reports
非正式商务报告的写作
Section 6.3 Writing Formal Reports
正式商务报告的写作
APPENDIX 1 Proofreaders’Marks
APPENDIX 2 Glossary
PREFACE
CHAPTER 1 Communicating in Your Life
CHAPTER 2 Diversity and Ethics
CHAPTER 3 Writing with Style
CHAPTER 4 Writing E-mail, Memos, and Letters
CHAPTER 5 Writing to Your Clients and Customers
CHAPTER 6 Writing Reports