- 复旦大学出版社
- 9787309108576
- 157194
- 2014-09
- H319.9
内容简介
林丽华、杜昌忠《职场商务英语沟通》主要以真实职场业务环节为主线，通过情景模拟实践，使学习者熟悉在对外贸易公司外事接待与贸易洽谈的业务流程和基本技巧，即掌握如何成功从机场接待外宾、入住宾馆、宴请客户、参观公司和工厂、洽谈贸易、观光与购物、为客户饯行等过程，融语言和商务礼仪文化为一体，采用仿真情景教学法，培养学生在商务活动中会流利、准确地运用英语进行有效地外事接待和商贸洽谈。
目录
Course Orientation
Learning Objectives
Syllabus of International Business Communication
Reading Lists
Basic Requirements
Importance of Business Communication
Unit 1 Business Travel
Learning Objectives
Situational Dialogues
Speaking
Language Bank Data
Culture Tips
Unit 2 Meeting Guests at the Airport
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 3 At the Hotel
Learning Objectives
Situational Dialogues
Speaking
Language Bank Data
Culture Tips
Unit 4 Talking on the Phone
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 5 At the Banquet
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 6 A Company and Factory Tour
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 7 Business Negotiation
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 8 Sightseeing and Shopping
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 9 In the Trade Fair
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Appendix 1
Appendix 2
Appendix 3
References
《商务英语》精品课团队简介
Learning Objectives
Syllabus of International Business Communication
Reading Lists
Basic Requirements
Importance of Business Communication
Unit 1 Business Travel
Learning Objectives
Situational Dialogues
Speaking
Language Bank Data
Culture Tips
Unit 2 Meeting Guests at the Airport
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 3 At the Hotel
Learning Objectives
Situational Dialogues
Speaking
Language Bank Data
Culture Tips
Unit 4 Talking on the Phone
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 5 At the Banquet
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 6 A Company and Factory Tour
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 7 Business Negotiation
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 8 Sightseeing and Shopping
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Unit 9 In the Trade Fair
Learning Objectives
Situational Dialogues
Language Bank Data
Culture Tips
Appendix 1
Appendix 2
Appendix 3
References
《商务英语》精品课团队简介
