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出版时间:2016-05

出版社:人民邮电出版社

以下为《经管英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 人民邮电出版社
  • 9787115418395
  • 1-2
  • 155474
  • 64211622-2
  • 平装
  • 16开
  • 2016-05
  • 328
  • 204
  • 文学
  • 外国语言文学
  • F7
  • 英语
  • 高职
作者简介
张静,一直从事高职英语教学工作。教科研能力较强,公开发表论文多篇,参编教材多部,擅长将专业能力、文化教育与职业素养融为一体,致力于高素质、复合型高职人才的培养。
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内容简介
  张静主编的《经管英语(新视角职业英语立体化规划教材)》将通用英语与专业英语有机结合,根据经管行业高职人才的典型工作情境和职业场景设计了10个学习单元,包括网上购物、移动电子商务、网络营销、包装、广告、商品价格、物流、二维码、海关、人力资源管理。每个单元都包括导入部分、对话、课文、翻译技巧、写作、语法、文化点滴这几部分,并通过多种形式反复操练,使听、说、读、写、译5项基本技能在同一主题下反复巩固和加强。
  本书适合作为职业院校、成人高校经管类相关专业的教材,也可供相关从业人员学习和参考。
目录
Unit One Business on the Internet
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Two Mobile Commerce
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Three Online Marketing
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Four Packing Packaging
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Five Functions of Advertising
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Six Price on a Product
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Seven Logistics
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Eight Barcode
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Sestion Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Nine The Customs Entries
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Grammar
Unit Ten Human Resource Management
 Section One Warming-up
 Section Two Real World
 Section Three Brighten Your Eyes
 Section Four Translation Skills
 Section Five Writing
 Section Six Gramma