经管英语 / 新视角职业英语立体化规划教材
¥45.00定价
作者: 张静
出版时间:2016-05
出版社:人民邮电出版社
- 人民邮电出版社
- 9787115418395
- 1-2
- 155474
- 64211622-2
- 平装
- 16开
- 2016-05
- 328
- 204
- 文学
- 外国语言文学
- F7
- 英语
- 高职
作者简介
内容简介
张静主编的《经管英语(新视角职业英语立体化规划教材)》将通用英语与专业英语有机结合,根据经管行业高职人才的典型工作情境和职业场景设计了10个学习单元,包括网上购物、移动电子商务、网络营销、包装、广告、商品价格、物流、二维码、海关、人力资源管理。每个单元都包括导入部分、对话、课文、翻译技巧、写作、语法、文化点滴这几部分,并通过多种形式反复操练,使听、说、读、写、译5项基本技能在同一主题下反复巩固和加强。
本书适合作为职业院校、成人高校经管类相关专业的教材,也可供相关从业人员学习和参考。
本书适合作为职业院校、成人高校经管类相关专业的教材,也可供相关从业人员学习和参考。
目录
Unit One Business on the Internet
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Two Mobile Commerce
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Three Online Marketing
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Four Packing Packaging
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Five Functions of Advertising
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Six Price on a Product
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Seven Logistics
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Eight Barcode
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Sestion Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Nine The Customs Entries
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Ten Human Resource Management
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Gramma
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Two Mobile Commerce
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Three Online Marketing
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Four Packing Packaging
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Five Functions of Advertising
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Six Price on a Product
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Seven Logistics
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Eight Barcode
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Sestion Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Nine The Customs Entries
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Grammar
Unit Ten Human Resource Management
Section One Warming-up
Section Two Real World
Section Three Brighten Your Eyes
Section Four Translation Skills
Section Five Writing
Section Six Gramma