新编商务英语泛读(第4册)
作者： 吴长镛
出版时间：2005-09-09
出版社：高等教育出版社
- 高等教育出版社
- 9787040178579
- 1
- 145914
- 0063150968-4
- 平装
- 16开
- 2005-09-09
- 360
- 288
- 文学
- 外国语言文学
《新编商务英语泛读（1～6）》是商务英语系列教材之一。本教材的语言材料新颖、地道，文章均选自当代英美报刊杂志以及某些商务专著；内容丰富、涉及面广，涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。本教材采用英语语言和商务知识有机结合的编写方式，使学生既能提高英语阅读理解能力，又能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。本教材适合商务英语专业的学生使用。
Unit1
PartA Text
TextA Public Relations
TextB Disney Expands Its Product Mix
PartB Fast Reading
Unit2
PartA Text
TextA Reflex Buying
TextB Her Choice
PartB Fast Reading
Unit3
PartA Text
TextA Marketing Wizard
TextB Marge，a Top-notch Salesperson
PartB Fast Reading
Unit4
PartA Text
TextA Eight Steps to Success in Negotiating
TextB Funds Find a Mutual Admiration Society
PartB Fast Reading
Unit5
PartA Text
TextA Going Downmarket
TextB Getting a Grip on the Market
PartB Fast Reading
Test1
Unit6
PartA Text
TextA A Dragon Raises Its Head
TextB A Critical Eye on Shanghai
PartB Fast Reading
Unit7
PartA Text
TextA H-Share Fever
TextB When It Pays to List at Home
PartB Fast Reading
Unit8
PartA Text
TextA Window of Opportunity
TextB Mrs．Wang Gets a Taste for Credit
PartB Fast Reading
Unit9
PartA Text
TextA China's Hi-tech Lure
TextB Small，Supple and Successful
PartB Fast Reading
Unit10
PartA Text
TextA Currency Questions
TextB A Brave New World？
PartB Fast Reading
Test2
Vocabu lary
Key
