跨文化交际 / 21世纪CBI内容依托系列英语教材
￥38.00定价
作者： 常俊跃，吕春媚，赵永青
出版时间：2019-03
出版社：北京大学出版社
- 北京大学出版社
- 9787301191729
- 1版
- 139795
- 43150286-3
- 平装
- 16开
- 2019-03
- 310
- 220
- 法学
- 社会学
- G04
- 英语
作者简介
内容简介
本教材是在内容依托教学理念指导下推出的系列英语内容依托教材之一，颠覆了以往英语精读课“位学语言而学语言”的教学模式。它依托学生密切关注的跨文化交际的内容，结合跨文化交际知识组织学生进行语言交际活动，全书共分十五个单元。前一部分主要介绍跨文化交际学的基本知识，包括如何理解交际、言语交际、非言语交际以及跨性别交际。后一部分主要以文化为内容，包括如何理解文化、文化的多样性、文化对认知的影响和文化冲突，并讨论教育、礼仪和商业谈判语境下的跨文化交际。
目录
Unit 1 An Introduction to InterCultural Communication
Text A InterCultural Communication
Text B The Importance of Training InterCultural Communication Awareness
Text C The era of InterCultural Communication
Text D StereotyPes: An InterCultural No-No
Text E Chinese and American Understandings on Friendship
Unit 2 Understanding Communication
Text A Components of Communication
Text B Features of Communication
Text C How Long Does It Take to Say I'm Getting Married (Ⅰ)
Unit 3 Verbal Communication (Ⅰ)
Text A Cultural Differences on Lexical Level
Text B Translation and Cultures
Text C How to Improve Verbal Communication
Unit 4 Verbal Communication (Ⅱ)
Text A Compliments in Chinese and American English (1)
Text B Compliments in Chinese and American English (2)
Text C How to Address People?
Text D Conversation and Culture
Unit 5 Nonverbal Communication (Ⅰ)
Text A Nonverbal Communication
Text B Making a Gesture
Text C Every body' s Talking
Text D Top 10 Nonverbal Communication Tips
Unit 6 Nonverbal Communication (Ⅱ)
Text A How Big is Your Space Bubble
Text B Time Sense: Polychronicity and Monochronicity
Text C Eye Contact
Unit 7 Cross-Gender Communication
Text A Gender Differences in Communication
Text B Six Principles for Effective Cross-Gender Communication
Text C Gender Issues
Unit 8 Understanding Culture
Text A What is Culture?
Text B Features of Culture
Text C How Long Does It Take to Say I'm Getting Married (Ⅱ)
Unit 9 Cultural diversity
Text A The Basic Unit of Society: The Individual or the Collective?
Text B Family Structure
Text C Friendship of American Style
Unit 10 Cultural Influence on Perception
Text A Shakespeare in the Bush
Text B Generalizations and StereotyPes
Text C American StereotyPes of China
Unit 11 Culture Shock
Text A Culture Shock
Text B How to Survive Culture Shock
Text C can you survive reverse Culture Shock?
Unit 12 Cultural Differences in Education
Text A Classroom Expectations
Text B 15 Important Cultural Differences in the Classroom
Text C Classroom Culture
Unit 13 Cultural Differences in etiquette and protocol
Text A International Gift-Giving Etiquette
Text B Business Card Etiquette
Text C How Tipping Works
Unit 14 Cultural Differences in Business Negotiation
Text A Cross-Cultural Negotiation
Text B How to Steer Clear of Pitfalls in Cross-Cultural Negotiation
Text C The Top Ten Ways Culture Affects Negotiating Style
Unit 15 Developing Intercultural Competence
Text A A Four-Step Approach to Intercultural Communication Training
Text B Developing Intercultural Communication Competence
Text C Cultural Awareness
参考答案
主要参考文献
Text A InterCultural Communication
Text B The Importance of Training InterCultural Communication Awareness
Text C The era of InterCultural Communication
Text D StereotyPes: An InterCultural No-No
Text E Chinese and American Understandings on Friendship
Unit 2 Understanding Communication
Text A Components of Communication
Text B Features of Communication
Text C How Long Does It Take to Say I'm Getting Married (Ⅰ)
Unit 3 Verbal Communication (Ⅰ)
Text A Cultural Differences on Lexical Level
Text B Translation and Cultures
Text C How to Improve Verbal Communication
Unit 4 Verbal Communication (Ⅱ)
Text A Compliments in Chinese and American English (1)
Text B Compliments in Chinese and American English (2)
Text C How to Address People?
Text D Conversation and Culture
Unit 5 Nonverbal Communication (Ⅰ)
Text A Nonverbal Communication
Text B Making a Gesture
Text C Every body' s Talking
Text D Top 10 Nonverbal Communication Tips
Unit 6 Nonverbal Communication (Ⅱ)
Text A How Big is Your Space Bubble
Text B Time Sense: Polychronicity and Monochronicity
Text C Eye Contact
Unit 7 Cross-Gender Communication
Text A Gender Differences in Communication
Text B Six Principles for Effective Cross-Gender Communication
Text C Gender Issues
Unit 8 Understanding Culture
Text A What is Culture?
Text B Features of Culture
Text C How Long Does It Take to Say I'm Getting Married (Ⅱ)
Unit 9 Cultural diversity
Text A The Basic Unit of Society: The Individual or the Collective?
Text B Family Structure
Text C Friendship of American Style
Unit 10 Cultural Influence on Perception
Text A Shakespeare in the Bush
Text B Generalizations and StereotyPes
Text C American StereotyPes of China
Unit 11 Culture Shock
Text A Culture Shock
Text B How to Survive Culture Shock
Text C can you survive reverse Culture Shock?
Unit 12 Cultural Differences in Education
Text A Classroom Expectations
Text B 15 Important Cultural Differences in the Classroom
Text C Classroom Culture
Unit 13 Cultural Differences in etiquette and protocol
Text A International Gift-Giving Etiquette
Text B Business Card Etiquette
Text C How Tipping Works
Unit 14 Cultural Differences in Business Negotiation
Text A Cross-Cultural Negotiation
Text B How to Steer Clear of Pitfalls in Cross-Cultural Negotiation
Text C The Top Ten Ways Culture Affects Negotiating Style
Unit 15 Developing Intercultural Competence
Text A A Four-Step Approach to Intercultural Communication Training
Text B Developing Intercultural Communication Competence
Text C Cultural Awareness
参考答案
主要参考文献
