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出版时间:2011-03-14

出版社:高等教育出版社

以下为《国际商务管理 英文版》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040296372
  • 1
  • 132323
  • 0040186177-8
  • 平装
  • 16开
  • 2011-03-14
  • 368
  • 244
  • 管理学
  • 工商管理
目录
Chapter 1 Foundatio of Management Part Ⅰ Defining Management Part Ⅱ The Essence of Management Part Ⅲ The Development of Management ThoughtsChapter 2 Business Organizatio Part Ⅰ Business Planning Part Ⅱ Organization Charts and Organization Structure Part Ⅲ Forms of Business OwnehipChapter 3 Strategic Management Part Ⅰ Strategy and Strategic Management Part Ⅱ The Strategic Management Process Part Ⅲ Levels of StrategyChapter 4 Organizational Culture Part Ⅰ Getting to Know Organizational Culture Part Ⅱ Identifying Types of Organizational Culture Part Ⅲ Learning to Read Organizational Culture Part Ⅳ Diagnosing Organizational CultureChapter 5 Management Communication Part Ⅰ Introduction to Communication Part Ⅱ Dimeio of Communication Part Ⅲ Organizational CommunicationChapter 6 Operatio Management Part Ⅰ Definition and Strategies of Operatio Management Part Ⅱ Operatio Controls Part Ⅲ Production Processes and TechnologyChapter 7 Human Resource Management Part Ⅰ Introduction Part Ⅱ Human Resource Management Activities Part Ⅲ Environmental Concer and Current IssuesChapter 8 Financial Management Part Ⅰ Accounting and Financial Analysis Part Ⅱ Financing Part Ⅲ Merger and AcquisitionChapter 9 Marketing Management Part Ⅰ Developing and Pricing Products Part Ⅱ Distributing Products Part Ⅲ Promoting ProductsChapter 10 Project Management Part Ⅰ Introduction to a Project Part Ⅱ Project Life Cycle Part Ⅲ Project ManagementAppendixAssessment GuidanceAimsAssessment Procedures and MethodsDemotrating Knowledge and UndetandingRoles of Student/AssessorAssessment CriteriaBibliography