国际商务管理 英文版
¥28.00定价
作者: 张丽莲 杨文明
出版时间:2011-03-14
出版社:高等教育出版社
- 高等教育出版社
- 9787040296372
- 1
- 132323
- 0040186177-8
- 平装
- 16开
- 2011-03-14
- 368
- 244
- 管理学
- 工商管理
目录
Chapter 1 Foundatio of Management Part Ⅰ Defining Management Part Ⅱ The Essence of Management Part Ⅲ The Development of Management ThoughtsChapter 2 Business Organizatio Part Ⅰ Business Planning Part Ⅱ Organization Charts and Organization Structure Part Ⅲ Forms of Business OwnehipChapter 3 Strategic Management Part Ⅰ Strategy and Strategic Management Part Ⅱ The Strategic Management Process Part Ⅲ Levels of StrategyChapter 4 Organizational Culture Part Ⅰ Getting to Know Organizational Culture Part Ⅱ Identifying Types of Organizational Culture Part Ⅲ Learning to Read Organizational Culture Part Ⅳ Diagnosing Organizational CultureChapter 5 Management Communication Part Ⅰ Introduction to Communication Part Ⅱ Dimeio of Communication Part Ⅲ Organizational CommunicationChapter 6 Operatio Management Part Ⅰ Definition and Strategies of Operatio Management Part Ⅱ Operatio Controls Part Ⅲ Production Processes and TechnologyChapter 7 Human Resource Management Part Ⅰ Introduction Part Ⅱ Human Resource Management Activities Part Ⅲ Environmental Concer and Current IssuesChapter 8 Financial Management Part Ⅰ Accounting and Financial Analysis Part Ⅱ Financing Part Ⅲ Merger and AcquisitionChapter 9 Marketing Management Part Ⅰ Developing and Pricing Products Part Ⅱ Distributing Products Part Ⅲ Promoting ProductsChapter 10 Project Management Part Ⅰ Introduction to a Project Part Ⅱ Project Life Cycle Part Ⅲ Project ManagementAppendixAssessment GuidanceAimsAssessment Procedures and MethodsDemotrating Knowledge and UndetandingRoles of Student/AssessorAssessment CriteriaBibliography