新编实用英语(第四版)综合教程3 / 新编实用英语(第四版)系列教材
作者: 孔庆炎,刘鸿章等
出版时间:2015-06
出版社:高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040394382
- 4
- 124316
- 42233900-2
- 平装
- 异16开
- 2015-06
- 339
- 199
- 文学
- 外国语言文学
- H319.39
- 通用
- 高职
《新编实用英语综合教程3(第四版 附光盘)》切实贯彻“以服务为宗旨,以就业为导向”的高职教育人才培养总方针,自2002年出版以来,收到使用院校的普遍欢迎,成为高职高专公共英语教材中的领军品牌,其发行量多年来雄踞同类教材之首。十多年的教学实践证明,该套教材得到广大师生的普遍认可。《新编实用英语综合教程3(第四版 附光盘)》共10个单元,每个单元都由说(Talking Face toFace)、听(Being All Ears)、读(Maintaining a Sharp Eye)和写(Trying Your Hand)四个主要部分组成,另有一个“趣味阅读”部分(Having Some Fun)。
前言
Unit One Promoting Activities
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
Passage II Apple’s New Strategy: Trickle-down Innovation
Section V Appreciating Culture Tips
Unit Two Company Profiles
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Hanky Panky
Section V Appreciating Culture Tips
Unit Three Purchase and Payment
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II E-business Means Opportunities
Section V Appreciating Culture Tips
Unit Four Training Across Cultures
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Cultural Diversity in the Workplace
Passage II Smartphone Stress: Are You a Victim of ‘Always On’ Culture?
Section V Appreciationg Culture Tips
Unit Five Brands and Advertisements
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I How Jake Nickell Built His Threadless Empire
Passage II Experiential Branding
Section V Appreciating Culture Tips
Unit Six Sharing the Loss
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Innovate or Die: The Stark Message for Big Business 133__
Passage II Be Careful with Your Policy
Section V Appreciating Culture Tips
Unit Seven Busy Agenda and Schedule
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I A Survey Report on Owner-Managers in the UK
Passage II Tales from the American Taipan
Section V Appreciating Culture Tips
Unit Eight Thinking Global, Acting Local
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age — Fueling the Future
Section V Appreciating Culture Tips
Vocabulary
Phrases and Expressions
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