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出版时间:2015-06

出版社:高等教育出版社

“十二五”职业教育国家规划教材

以下为《新编实用英语(第四版)综合教程3》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040394382
  • 4
  • 124316
  • 42233900-2
  • 平装
  • 异16开
  • 2015-06
  • 339
  • 199
  • 文学
  • 外国语言文学
  • H319.39
  • 通用
  • 高职
内容简介

《新编实用英语综合教程3(第四版 附光盘)》切实贯彻“以服务为宗旨,以就业为导向”的高职教育人才培养总方针,自2002年出版以来,收到使用院校的普遍欢迎,成为高职高专公共英语教材中的领军品牌,其发行量多年来雄踞同类教材之首。十多年的教学实践证明,该套教材得到广大师生的普遍认可。《新编实用英语综合教程3(第四版 附光盘)》共10个单元,每个单元都由说(Talking Face toFace)、听(Being All Ears)、读(Maintaining a Sharp Eye)和写(Trying Your Hand)四个主要部分组成,另有一个“趣味阅读”部分(Having Some Fun)。

目录

 前言
 Unit One Promoting Activities
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
  Passage II Apple’s New Strategy: Trickle-down Innovation
  Section V Appreciating Culture Tips
 Unit Two Company Profiles
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Developing Your Company Image
  Passage II Hanky Panky
  Section V Appreciating Culture Tips
 Unit Three Purchase and Payment
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I How Safe Is Your Mobile Wallet?
  Passage II E-business Means Opportunities
  Section V Appreciating Culture Tips
 Unit Four Training Across Cultures
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Cultural Diversity in the Workplace
  Passage II Smartphone Stress: Are You a Victim of ‘Always On’ Culture?
  Section V Appreciationg Culture Tips
 Unit Five Brands and Advertisements
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I How Jake Nickell Built His Threadless Empire
  Passage II Experiential Branding
  Section V Appreciating Culture Tips
 Unit Six Sharing the Loss
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Innovate or Die: The Stark Message for Big Business 133__
  Passage II Be Careful with Your Policy
  Section V Appreciating Culture Tips
 Unit Seven Busy Agenda and Schedule
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I A Survey Report on Owner-Managers in the UK
  Passage II Tales from the American Taipan
  Section V Appreciating Culture Tips
 Unit Eight Thinking Global, Acting Local
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Real WTO Challenges for China
  Passage II A New Energy Age — Fueling the Future
  Section V Appreciating Culture Tips
 Vocabulary
 Phrases and Expressions
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