- 高等教育出版社
- 9787040420906
- 1
- 112197
- 0040176827-0
- 平装
- 16开
- 2015-03-18
- 333
- 271
- 文学
- 外国语言文学
《职场英语读写教程（4）》共8个单元。每单元有：
（1）围绕同一话题的3篇课文，TextA、TextB和TextC，学生通过阅读这些文章，能对一个话题从不同的角度理解，从而扩大知识面；
（2）阅读技巧讲座（Reading Skills），介绍一种阅读技巧，讲座简明扼要，重点突出，例题与讲解相结合，学与练相结合；
（3）实用写作，介绍一种应用文的写作要求和方法；
（4）练习，包括词汇、语法练习、阅读理解练习、英汉互译练习、阅读技巧练习和实用写作练习，用于检测理解能力，巩固学习成果。
Unit 1 Cross-cultural Perspectives of Business Abroad
Text A Is Your Business International?
Text B How to Give a Presentation in the Local Language
Text C Your Secret Weapon in Business： Culture
Unit 2 Marketing Strategy
Text A Market Strategies
Text B DeVelop a Marketing Strategy
Text C How to Let Web Design Drive Your Marketing Strategy
Unit 3 Consumer Behavior
Text A Nine Needs That Shape Consumer Behavior
Text B Six Emotions That Make Customers Buy
Text C How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds
Unit 4 Insurance and Banking
Text A Four Banking Tips for New Small Businesses
Text B The Importance of Business Insurance
Text C How to Choose a Bank Account： Ten Things to Look for
Unit 5 Contract
Text A How to Write a Business Contract
Text B Should You Sign an Employment Contract?
Text C Importance of Written Business Contracts： Laws and Negotiations
Unit 6 Success
Text A The Top 5 Actions That Promote Career Success
Text B Eight Proactive Principles for Achieving Success
Text C Five Ways to Sell Yourself and Your Business Without Feeling Slimy
Unit 7 Job Hunting
Text A A Year-By-Year Guide to Job Hunting During College
Text B Best Job Hunting Tips
Text C Job Hunting? Avoid This 60-Second Mistake
Unit 8 Interview
Text A Job Interview Etiquette
Text B Stand Out in Your Interview
Text C Ten Job Interview Questions You Should Ask
Appendix I Background， Language Points and Translation
Appendix II Keys to the Exercises
Appendix III Glossary
