职业教育行业英语立体化系列教材——管理英语
作者: 徐小贞
出版时间:2016-01
出版社:高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040446203
- 1版
- 89636
- 60254478-5
- 平装
- 异16开
- 2016-01
- 301
- 180
- 文学
- 外国语言文学
- C93
- 管理
- 高职
Unit 1 Management Functions
Reading and Translating
Reading A: Management Functions
Reading B: A Letter of Appointment
Simulated Writing — Business Letters
Listening and Speaking — Establishing Business Relationship
Unit 2 Personnel Management
Reading and Translating
Reading A: Current Assessment
Reading B: Job Description
Simulated Writing — Fax
Listening and Speaking — Inquiry and Offer
Unit 3 Finance Management
Reading and Translating
Reading A: Cash Management
Reading B: AlfmaManufacturing Company Ine Statement
Simulated Writing — Quotation
Listening and Speaking — Order
Unit 4 Quality Management
Reading and Translating
Reading A: Total Quality Management
Reading B: Certificate of Origin
Simulated Writing — Commercial Invoice
Listening and Speaking — Setting up a Joint Venture
Unit 5 Marketing Management
Reading and Translating
Reading A: Marketing
Reading B: A CustomerizatioAd
Simulated Writing — Bill of Exchange
Listening and Speaking — Technology Transfer & Technical Cooperation
Unit 6 Banking Management
Reading and Translating
Reading A: Electronic Banking
Reading B: Letter of Credit
Simulated Writing — Applicatiofor Letter of Credit
Listening and Speaking — Payment
Unit 7 Insurance Management
Reading and Translating
Reading A: Insurable Risks
Reading B: Life Insurance Applicatioto the COUNCIL Life Insurance Company
Simulated Writing m Insurance Policy
Listening and Speaking — Insurance and Claim
Unit 8 Securities Management
Reading and Translating
Reading A: The Stock Market
Reading B: New York Stock Exchange (NYSE) Stocks Quotes
Simulated Writing — Bill of Lading
Listening and Speaking — Packing and Shipment
Unit 9 International Trade
Reading and Translating
Reading A: Tariff Protection
Reading B: Notice of Invitatiofor Bids
Simulated Writing m Sales Contract
Listening and Speaking — Signing a Contract
Unit 10 Business Ethics
Reading and Translating
Reading A: Ethical Dilemmas
Reading B: What Our Code Is All About
Simulated Writing — Inter-office Memos
Listening and Speaking — Management of a Joint Venture
Glossary
Phrases