财经英语 / 面向十二五应用型经管规划教材
¥32.00定价
作者: 李春梅
出版时间:2013-08
出版社:电子工业出版社
- 电子工业出版社
- 9787121213991
- 1-1
- 87385
- 65150548-9
- 平装
- 16开
- 2013-08
- 294
- 188
- 经济学
- 应用经济学
- H319.4
- 财务会计
- 高职
内容简介
本选题选材新颖、点面结合、内容丰富、语言规范,练习兼具实用性和针对性。全书由十个单元组成,主要涉及经济学含义、 垄断、经济增长、货币与银行、外币与汇率、财政与货币政策等内容。同时,本选题选取了大量有针对性的拓展阅读材料和课内及课后练习题。本书适合高职高专院校经济管理类学生,也适合财会工作人员和财会英语学习者。
目录
Unit One Introduce to Economics
Text 1 What is Economics
Text 2 Economic Development around the World
New Words and Expressions
Practice
Reading Materials
Unit Two The Development of Business
Text 1 The Internet and Business
Text 2 How Business to Business Works
New Words and Expressions
Practice
Reading Materials
Unit Three The New Industry
Text 1 Movie Industry
Text 2 Culture Industry
New Words and Expressions
Practice
Reading Materials
Unit Four The Trends of Economic
Text 1 Economic Growth
Text 2 Chinese Economic Reform
New Words and Expressions
Practice
Reading Materials
Unit Five Marketing
Text 1 Marketing Mix
Text 2 Internet Marketing Strategy
New Words and Expressions
Practice
Reading Materials
Unit Six Introduce to Bank
Text 1 Money and Banking
Text 2 Money and Banking in China
New Words and Expressions
Practice
Reading Materials
Unit Seven Foreign Exchange
Text 1 Foreign Exchange and Exchange Rate
Text 2 Get the Best Currency Rates
New Words and Expressions
Practice
Reading Materials
Unit Eight The Third Industry
Text 1 Service Industries and Service Management
Text 2 Basic Types of Socioeconomic System
New Words and Expressions
Practice
Reading Materials
Unit nine The Expansion of the Economy
Text 1 Monopoly
Text 2 Economics--A Surprisingly Broad Subject
New Words and Expressions
Practice
Reading Materials
Unit Ten Financial Policy
Text 1 Fiscal and Monetary Policy
Text 2 Savvy Selling
New Words and Expressions
Practice
Reading Materials
Appendix
Financial Integrated English Practice
Glossary of Finance Terms
Reference
Text 1 What is Economics
Text 2 Economic Development around the World
New Words and Expressions
Practice
Reading Materials
Unit Two The Development of Business
Text 1 The Internet and Business
Text 2 How Business to Business Works
New Words and Expressions
Practice
Reading Materials
Unit Three The New Industry
Text 1 Movie Industry
Text 2 Culture Industry
New Words and Expressions
Practice
Reading Materials
Unit Four The Trends of Economic
Text 1 Economic Growth
Text 2 Chinese Economic Reform
New Words and Expressions
Practice
Reading Materials
Unit Five Marketing
Text 1 Marketing Mix
Text 2 Internet Marketing Strategy
New Words and Expressions
Practice
Reading Materials
Unit Six Introduce to Bank
Text 1 Money and Banking
Text 2 Money and Banking in China
New Words and Expressions
Practice
Reading Materials
Unit Seven Foreign Exchange
Text 1 Foreign Exchange and Exchange Rate
Text 2 Get the Best Currency Rates
New Words and Expressions
Practice
Reading Materials
Unit Eight The Third Industry
Text 1 Service Industries and Service Management
Text 2 Basic Types of Socioeconomic System
New Words and Expressions
Practice
Reading Materials
Unit nine The Expansion of the Economy
Text 1 Monopoly
Text 2 Economics--A Surprisingly Broad Subject
New Words and Expressions
Practice
Reading Materials
Unit Ten Financial Policy
Text 1 Fiscal and Monetary Policy
Text 2 Savvy Selling
New Words and Expressions
Practice
Reading Materials
Appendix
Financial Integrated English Practice
Glossary of Finance Terms
Reference