英语（第二版）综合教程4（高职高专英语专业适用）
作者： 陈永捷，梅德明等
出版时间：2016-01
出版社：高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040451344
- 2版
- 86374
- 60250617-2
- 平装
- 异16开
- 2016-01
- 331
- 200
- 文学
- 外国语言文学
- H319.39
- 英语
- 高职
前辅文
Unit 1 Business Ethics
Text A Ethics in the Workplace
Text B Developing an Ethical Culture
Time for Fun
Unit 2 Innovation and Market
Text A Compete Through Innovation
Text B Market Research
Time for Fun
Unit 3 Business Negotiation
Text A Negotiation: Solving Problems
Text B Negotiation Tactics
Time for Fun
Unit 4 Human Resources Management
Text A Human Resources Management
Text B HR Is a Calling
Time for Fun
Unit 5 Managing Activities
Text A Managing People or Managing Activities
Text B The Functions of Management
Time for Fun
Unit 6 The Trust Factor
Text A Cultivating the Trust Factor in Business
Text B When Does One Good Deed Deserve Another?
Time for Fun
Unit 7 Behavioral Differentiation
Text A Differentiating Yourself Through Behavior
Text B Creating Differentiated Goods and
Services Customers Want
Time for Fun
Unit 8 Project Management
Text A Project Management
Text B The Project Management Triangle
Time for Fun
Vocabulary
Phrases
