电子商务英语 / 零距离上岗·高职高专电子商务专业系列规划教材
￥29.00定价
作者： 谭颖
出版时间：2014-11
出版社：电子工业出版社
- 电子工业出版社
- 9787121195815
- 1-2
- 71954
- 65150688-3
- 平装
- 16开
- 2014-11
- 332
- 268
- 文学
- 外国语言文学
- H319.4
- 电子商务
- 高职
内容简介
谭颖编著的《电子商务英语》结合电子商务英语的教学需要，力求体现电子商务的最新发展，以使学生系统掌握电子商务专业知识与电子商务英语的听说读写能力，并最终能将电子商务英语知识融入电子商务职业岗位所需的技能中为目标，详细阐述了B2B、B2C、C2C、网络营销、网上支付、网站建设等内容。《电子商务英语》密切联系电子商务运作实务，具有很强的可操作性和应用性。
目录
Chapter 1 The Internet and Business \t1
New Words and Expressions \t5
Online Reading Material \t7
Text Translation \t30
Translation Exercise \t33
Chapter 2 How Business to Business Works \t35
New Words and Expressions \t36
Online Reading Material \t38
Text Translation \t48
Translation Exercise \t49
Chapter 3 Understanding B2C E-Business \t51
New Words and Expressions \t54
Online Reading Material A \t55
Online Reading Material B \t72
Text Translation \t74
Translation Exercise \t76
Chapter 4 Usability of the E-Business Web Site \t77
New Words and Expressions \t80
Online Reading Material A \t81
Online Reading Material B \t98
Test Translation \t100
Translation Exercise \t103
Chapter 5 E-Marketing Planning \t104
New Words and Expressions \t107
Online Reading Material \t109
Text Translation \t126
Translation Exercise \t129
Chapter 6 Applying the Marketing Mix to E-Business \t130
New Words and Expressions \t134
Online Reading Material A \t136
Online Reading Material B \t146
Text Translation \t155
Translation Exercise \t158
Chapter 7 E-payment on the World Wide Web \t160
New Words and Expressions \t166
Online Reading Material \t167
Text Translation \t187
Translation Exercise \t191
Chapter 8 A Security Plan for E-Business \t193
New Words and Expressions \t195
Online Reading Material \t195
Text Translation \t206
Translation Exercise \t208
Chapter 9 Supporting Customers Online \t209
New Words and Expressions \t213
Online Reading Material \t214
Text Translation \t225
Translation Exercise \t228
Appendix A 电子商务术语 \t230
Appendix B 电子商务专业英语单词 \t239
参考文献 \t245
New Words and Expressions \t5
Online Reading Material \t7
Text Translation \t30
Translation Exercise \t33
Chapter 2 How Business to Business Works \t35
New Words and Expressions \t36
Online Reading Material \t38
Text Translation \t48
Translation Exercise \t49
Chapter 3 Understanding B2C E-Business \t51
New Words and Expressions \t54
Online Reading Material A \t55
Online Reading Material B \t72
Text Translation \t74
Translation Exercise \t76
Chapter 4 Usability of the E-Business Web Site \t77
New Words and Expressions \t80
Online Reading Material A \t81
Online Reading Material B \t98
Test Translation \t100
Translation Exercise \t103
Chapter 5 E-Marketing Planning \t104
New Words and Expressions \t107
Online Reading Material \t109
Text Translation \t126
Translation Exercise \t129
Chapter 6 Applying the Marketing Mix to E-Business \t130
New Words and Expressions \t134
Online Reading Material A \t136
Online Reading Material B \t146
Text Translation \t155
Translation Exercise \t158
Chapter 7 E-payment on the World Wide Web \t160
New Words and Expressions \t166
Online Reading Material \t167
Text Translation \t187
Translation Exercise \t191
Chapter 8 A Security Plan for E-Business \t193
New Words and Expressions \t195
Online Reading Material \t195
Text Translation \t206
Translation Exercise \t208
Chapter 9 Supporting Customers Online \t209
New Words and Expressions \t213
Online Reading Material \t214
Text Translation \t225
Translation Exercise \t228
Appendix A 电子商务术语 \t230
Appendix B 电子商务专业英语单词 \t239
参考文献 \t245
