电子商务英语 / 21世纪高职高专财经类专业规划教材
￥27.00定价
作者： 张璇
出版时间：2020-08
出版社：机械工业出版社
- 机械工业出版社
- 9787111473626
- 1-5
- 71842
- 64233016-1
- 平装
- 16开
- 2020-08
- 284
- 184
- 管理学
- 工商管理
- F713.36
- 电子商务
- 高职
内容简介
张璇主编的这本《电子商务英语》是为高职院校电子商务专业英语课程编写的教材。本书针对电子商务专业毕业生就业岗位的需要，以“任务驱动”式学习情境为主题，融会贯通了在电子商务活动中可能用到的实用英语知识，能够培养学生掌握一定的专业英语知识和听、说、读、写技能，使学生在未来的工作中能够学以致用。
本书设置了7个学习情境：电子商务介绍、电子支付、网络营销、电子商务物流、电子商务安全、电子商务网站和移动电子商务，基本涵盖了电子商务的主要领域。本书选材新颖，在每个学习情境中都安排了具有专业代表性的文章，不仅内容丰富，而且难度适中，具有很好的可读性。为了配合文章的学习，编者还安排了相关内容的听说实训、写作实训和语法实训，以此提高学生的专业英语水平。
本书内容紧凑、实用性强，既可作为高职高专、成人高等教育院校电子商务、计算机、经济管理及相关专业的教材，也可作为广大英语爱好者自学的入门教材，还可以作为企业电子商务英语岗位的培训教材。
本书设置了7个学习情境：电子商务介绍、电子支付、网络营销、电子商务物流、电子商务安全、电子商务网站和移动电子商务，基本涵盖了电子商务的主要领域。本书选材新颖，在每个学习情境中都安排了具有专业代表性的文章，不仅内容丰富，而且难度适中，具有很好的可读性。为了配合文章的学习，编者还安排了相关内容的听说实训、写作实训和语法实训，以此提高学生的专业英语水平。
本书内容紧凑、实用性强，既可作为高职高专、成人高等教育院校电子商务、计算机、经济管理及相关专业的教材，也可作为广大英语爱好者自学的入门教材，还可以作为企业电子商务英语岗位的培训教材。
目录
前言
Learning Scenario 1 Introduction to E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A The History of Electronic Commerce
Text B Types of Electronic Commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 2 Electronic Payment
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Internet Banking
Text B Electronic Payment
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 3 Electronic Marketing
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Launch an E-marketing Campaign
Text B Internet Advertising
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 4 E-commerce Logistics
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Solve the Obstacle for E-commerce Logistics
Text B Electronic Supply Chain Management
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 5 E-commerce Security
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Security Threats
Text B E-commerce Security Technologies
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 6 E-commerce Website
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Make a Plan for an E-commerce Website
Text B Build an E-commerce Website
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 7 Mobile E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Goes Mobile
Text B Development and Applications of Mobile E-commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
附录
附录A 词汇总表
附录B 参考译文
附录C 参考答案
参考文献
Learning Scenario 1 Introduction to E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A The History of Electronic Commerce
Text B Types of Electronic Commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 2 Electronic Payment
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Internet Banking
Text B Electronic Payment
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 3 Electronic Marketing
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Launch an E-marketing Campaign
Text B Internet Advertising
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 4 E-commerce Logistics
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Solve the Obstacle for E-commerce Logistics
Text B Electronic Supply Chain Management
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 5 E-commerce Security
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Security Threats
Text B E-commerce Security Technologies
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 6 E-commerce Website
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Make a Plan for an E-commerce Website
Text B Build an E-commerce Website
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 7 Mobile E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Goes Mobile
Text B Development and Applications of Mobile E-commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
附录
附录A 词汇总表
附录B 参考译文
附录C 参考答案
参考文献
