商品经营英语（第二版） / 全国中等职业技术学校公共课教材
￥17.00定价
作者： 徐佳
出版时间：2012-01
出版社：中国劳动社会保障出版社
- 中国劳动社会保障出版社
- 9787504594068
- 2-1
- 71626
- 61154976-7
- 平装
- 2012-01
- 管理学
- 工商管理
- H319.4
- 公共课
- 中职
内容简介
徐佳主编的《商品经营英语（第2版）》共8个单元，内容涉及商品经营概述、导购、商品描述、销售方法、结算与售后服务、分种类的商品介绍等内容。单元里的每一节课有4个学习环节，分别是Look and Learn， Dialogue，Reading，Learn More。教材内容互动，形式活泼，从听、说、读、写等方面对学生进行全面训练。《商品经营英语（第2版）》后附有生词表、译文及商品经营常用语中英文对照表，从而帮助学生更好地掌握所学知识。
目录
Unit 1 Retailing
Lesson 1 Retail Companies
Lesson 2 Layout
Lesson 3 Jobs
Unit 2 Being a Shopping Guide
Lesson 1 Sales Environment
Lesson 2 Receiving Customers
Lesson 3 Making Recommendations
Unit 3 Characteristics of the Merchandise
Lesson 1 Colors
Lesson 2 Sizes
Lesson 3 Qualities
Unit 4 Sales
Lesson 1 Advertising
Lesson 2 Prices
Lesson 3 Promotion
Unit 5 Closing the Sale
Lesson 1 The Cashier
Lesson 2 Refund and Exchange
Lesson 3 Delivery
Lesson 4 Customer Service
Unit 6 Merchandise Ⅰ
Lesson 1 Food
Lesson 2 Beverages
Lesson 3 Medicines
Unit 7 Merchandise Ⅱ
Lesson 1 Clothes and Shoes
Lesson 2 Jewelry
Lesson 3 Hats and Bags
Unit 8 Merchandise Ⅲ
Lesson 1 Cosmetics and Skin-care Products
Lesson 2 Home Appliances
Lesson 3 Children’s Supplies
Appendix 1 Vocabulary
Appendix 2 Translation of Reading
Appendix 3 Translation of Useful Expressions
Lesson 1 Retail Companies
Lesson 2 Layout
Lesson 3 Jobs
Unit 2 Being a Shopping Guide
Lesson 1 Sales Environment
Lesson 2 Receiving Customers
Lesson 3 Making Recommendations
Unit 3 Characteristics of the Merchandise
Lesson 1 Colors
Lesson 2 Sizes
Lesson 3 Qualities
Unit 4 Sales
Lesson 1 Advertising
Lesson 2 Prices
Lesson 3 Promotion
Unit 5 Closing the Sale
Lesson 1 The Cashier
Lesson 2 Refund and Exchange
Lesson 3 Delivery
Lesson 4 Customer Service
Unit 6 Merchandise Ⅰ
Lesson 1 Food
Lesson 2 Beverages
Lesson 3 Medicines
Unit 7 Merchandise Ⅱ
Lesson 1 Clothes and Shoes
Lesson 2 Jewelry
Lesson 3 Hats and Bags
Unit 8 Merchandise Ⅲ
Lesson 1 Cosmetics and Skin-care Products
Lesson 2 Home Appliances
Lesson 3 Children’s Supplies
Appendix 1 Vocabulary
Appendix 2 Translation of Reading
Appendix 3 Translation of Useful Expressions
