商务英语写作实训(第2版)
¥33.00定价
作者: 袁翠
出版时间:2014-08
出版社:对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566310903
- 57692
- 2014-08
- H315
内容简介
袁翠主编的《商务英语写作实训(第2版十二五规划商务英语高职高专系列教材)》以“基础英语写作”后续课程的形式出现。“基础英语写作”注重培养学生如何用英文正确、清楚、符合逻辑地表达思想。而本书则在此基础上,强调培养学生如何在国际商贸环境中,以书面形式有效地沟通和解决实际问题。作为面向高职高专学生的教材,本书是以高职教育教学思想为指导,以教学项目为导向,以教学任务为驱动,力图打破学生被动接受讲解和模仿范文的传统写作教学模式,以商务背景下教师指导与学生自主学习相结合的教学方法,设计了由单项训练到综合写作的教学任务,旨在培养学生以需求为动力的自主学习能力和商务背景下的书面沟通能力。
目录
Part 1 Introduction
Chapter 1 An Introduction to Business Writing
Part 2 Routine, Negative and Persuasive Messages
Chapter 2 Inquiries and Replies
Chapter 3 Refusal Letters
Chapter 4 Letters for Complaints and Adjustments
Chapter 5 Sales Letters
Part 3 In-house Correspondence
Chapter 6 Invitations
Chapter 7 Company Profile
Chapter 8 Notice
Chapter 9 IOU and Receipt
Chapter 10 Memos
Chapter 11 Minutes
Chapter 12 Business Reports
Part 4 Employment Correspondence
Chapter 13 Job Application Cover Letters
Chapter 14 Resume
Chapter 1 An Introduction to Business Writing
Part 2 Routine, Negative and Persuasive Messages
Chapter 2 Inquiries and Replies
Chapter 3 Refusal Letters
Chapter 4 Letters for Complaints and Adjustments
Chapter 5 Sales Letters
Part 3 In-house Correspondence
Chapter 6 Invitations
Chapter 7 Company Profile
Chapter 8 Notice
Chapter 9 IOU and Receipt
Chapter 10 Memos
Chapter 11 Minutes
Chapter 12 Business Reports
Part 4 Employment Correspondence
Chapter 13 Job Application Cover Letters
Chapter 14 Resume