- 重庆大学出版社
- 9787562435006
- 48249
- 43156022-6
- 2011-01
- 文学
- 外国语言文学
- H31
- 英语
- 本科
内容简介
目录
Chapter 1 INTRODUCING BUSINESS COMMUNICATIONS Part 1 INTERNAL & EXTERNAL COMMUNICATION Part 2 CHOOSING THE MEANS OF COMMUNICATION Part 3 BARRIERS TO BUSINESS COMMUNICATION Part 4 PRINCIPLES OF EFFECTIVE COMMUNICATION Part 5 CHALLENGESChapter 2 INTRODUCING LETTERS,MEMOS,FAX MESSAGES & ELECTRONIC MALL Part 1 LETTERS Part 2 MEMORANDA Part 3 FAX MESSAGES Part 4 ELECTRONIC MALL Part 5 CHALLENGESChapter 3 PRINTED STATIONERY &LAYOUT Part 1 PRINTED STATIONERY Part 2 LAYOUT STYLE Part 3 LAYOUT OF LETTERS Part 4 LAYOUT OF MEMORANDA Part 5 LAYOUT OF EMALL Part 6 LAYOUT OF FAX MESSAGES Part 7 CHALLENGESChapter 4 MODERN BUSINESS LANGUAGE:SOME PRINCIPLES Part 1 SOME PRINCIPLES Part 2 ORGANISATION OF INFORMATION Part 3 LANGUAGE REVIEW……Chapter 5 MEMORANDAChapter 6 CIRCULARS & NOTICESChapter 7 REPORTSChapter 8 AGENDAS & MINUTESChapter 9 ENQUIRIES & REPLIESChapter 10 QUOTATIONS,ORDERS & INVOICESChapter 11 CONFIRMATION & ACKNOWLEDGEMENTChapter 12 INVITATIONS & REPLIESChapter 13 COLLECTION & PAYMENTChapter 14 SALESChapter 15 COMPLAINTS & ADJUSTMENTChapter 16 PRESS RELEASESChapter 17 APPLICATION & RESUMEChapter 18 OFFER OF EMPLOYMENT,ACCEPTANCE & RESIGNATION