国际商务函电 / 21世纪高等院校国际经济与贸易、商务英语、应用英语等专业规划教材专业系列教材
¥45.00定价
作者: 刘丽
出版时间:2014-01
出版社:江西人民出版社
- 江西人民出版社
- 9787210062844
- 44946
- 2014-01
- H315
内容简介
《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》根据国际商务英语的特点,结合我国对外经济贸易业务通讯联系的实际情况和需要,确定课文情景、业务环节和功能项目,并尽量照顾到个别较重要的常用贸易方式;同时结合每课的特定情景,有系统地重点介绍有关国际商务通讯的语言形式、体裁和写作技巧、规则,以及使用习惯等基本知识。《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》的语言材料系根据当前对外经贸业务活动中的通讯联系往来函电,《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》汲取了国内外同类书的一些新成果,紧密结合我国外经贸业务实际,按照编写《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》的需要,经过适当的补充和必要的改写加工,有系统地进行编写的,同时,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语。
目录
Chapter 1 Introduction/1
I. Introduction/1
II. Principles of business letter writing/1
III. Structure of business letters/5
IV. Layout of business letters/12
V. Envelop addressing/17
VI. The E-mail/19
siness Fax/22
Chapter 2 Establishing Business Relations/26
Unit 1 Establishing Business Relations/26
Lesson 1 Request for the Establishment of Business Relations/27
Lesson 2 Reply to the Above Letter/30
Unit 2 Status Enquiries/38
Lesson 1 Status Enquiries/39
Lesson 2 Reply to the Above Letter/40
Chapter 3 Negotiation of a contract/48
Unit 1 Enquiries And Replies/48
Lesson 1 A General Enquiry/49
Lesson 2 A Specific Enquiry/52
Unit 2 Proforma Invoice/58
Lesson 1 Asking for Proforma Lnvoice/62
Lesson 2 Sending Proforma Invoice/64
Unit 3 Quotations and Offers/68
Lesson 1 A Firm Offer/69
Lesson 2 A Non-Firm Offer/71
Unit 4 Counter-offers and Acceptance/78
Lesson 1 A Counter-Offer/78
Lesson 2 Reply to the Above/83
Unit 5 Sales Promotion/89
Lesson 1 Sales letter/90
Lesson 2 The Reviver/91
Lesson 3 A Follow-up Letter/91
Chapter 4 Conelution of business/96
Unit 1 Orders and Their Fulfillment/96
Lesson l An Order/98
Lesson 2 An Initial Order/105
Lesson 3 Repeat Order/108
Lesson 4 Duplicate Order/111
Unit 2 Signing a Contract/118
Lesson 1 Conclusion of business/118
Lesson 2 Sending a Sales Contract/119
Lesson 3 Counter-signature/122
Chapter 5 Conditions of a contract/126
Unit 1 Packing/127
Lesson 1 Packing & Shipping Marks/127
Lesson 2 Reply to the Buyer's Packing Instruction/133
Lesson 3 Claim for Improper Packing/134
Unit 2 Shipment/141
Lesson 1 Ask for an Amendment to Shipment Terms/143
Lesson 2 Partial shipment & Transshipment/144
Lesson 3 Shipping instruction/145
Lesson 4 Urging Shipment Letters/147
Lesson 5 Shipping Adivice/149
Unit 3 Insurance/158
Lesson 1 effection insurance for the Buyer/158
Lesson 2 the Reply to the Exporter/161
Lesson 3 the Letter from the Insured to the insurer/164
Lesson 4 the Reply of the Insurance Company/165
Lesson 5 Asking for Excessive Insurance/166
Lesson 6 Open Policy Insurance/167
Unit 4 Payment/173
Lesson 1 Remittance/174
Lesson 2 Collection/176
Lesson 3 Letter of Credit/181
Unit 5 Complaint and Adjustments/201
Lesson 1 Claim for Late Delivery/202
Lesson 2 Claim for Wrong Goods/205
Lesson 3 Claim on Inferior Quality/206
Lesson 4 Claim on Damaged Goods/207
Lesson 5 Claim on Short Weight/209
Chapter 6 Modes of Trade/218
Unit 1 Agency/218
Lesson 1 Asking to Be a Sole Agent/219
Lesson 2 Appointing Agent/220
Lesson 3 Confirming the Terms of Agency/220
Unit 2 Processing&Assembling Trade/230
Lesson I The Invitation for Processing Trade/231
Lesson 2 Reply for The Invitation for Processing Trade/231
Unit 3 Compensation Trade/239
Unit 4 Joint Venture/247
Lesson 1 Asking for Joint Venture Details/248
Lesson 2 the reply to the above/248
Unit 5 Technology Transfer/260
Lesson 1 Asking for Technology Transfer/261
Lesson 2 the reply to the above/261
Unit 6 Invitation to Bid/277
Chapter 7 Miscellaneous Correspondence/281
Unit 1 Ordinary Inter-Company Correspondence/281
Lesson 1 Letters of invitation/282
Lesson 2 Letters of thanks/284
Lesson 3 Congratulation letter/285
Lesson 4 Letters of apology/286
Lesson 5 Letters of Appointments/288
Lesson 6 Letters of Announcements/289
Lesson 7 Letters of requests/290
Lesson 8 Reminders/291
Lesson 9 Visits/291
Unit 2 Employment /298
Lesson 1 Application letters/298
Lesson 2 Resume/CV/301
Lesson 3 Other employment letters/302
参考文献
I. Introduction/1
II. Principles of business letter writing/1
III. Structure of business letters/5
IV. Layout of business letters/12
V. Envelop addressing/17
VI. The E-mail/19
siness Fax/22
Chapter 2 Establishing Business Relations/26
Unit 1 Establishing Business Relations/26
Lesson 1 Request for the Establishment of Business Relations/27
Lesson 2 Reply to the Above Letter/30
Unit 2 Status Enquiries/38
Lesson 1 Status Enquiries/39
Lesson 2 Reply to the Above Letter/40
Chapter 3 Negotiation of a contract/48
Unit 1 Enquiries And Replies/48
Lesson 1 A General Enquiry/49
Lesson 2 A Specific Enquiry/52
Unit 2 Proforma Invoice/58
Lesson 1 Asking for Proforma Lnvoice/62
Lesson 2 Sending Proforma Invoice/64
Unit 3 Quotations and Offers/68
Lesson 1 A Firm Offer/69
Lesson 2 A Non-Firm Offer/71
Unit 4 Counter-offers and Acceptance/78
Lesson 1 A Counter-Offer/78
Lesson 2 Reply to the Above/83
Unit 5 Sales Promotion/89
Lesson 1 Sales letter/90
Lesson 2 The Reviver/91
Lesson 3 A Follow-up Letter/91
Chapter 4 Conelution of business/96
Unit 1 Orders and Their Fulfillment/96
Lesson l An Order/98
Lesson 2 An Initial Order/105
Lesson 3 Repeat Order/108
Lesson 4 Duplicate Order/111
Unit 2 Signing a Contract/118
Lesson 1 Conclusion of business/118
Lesson 2 Sending a Sales Contract/119
Lesson 3 Counter-signature/122
Chapter 5 Conditions of a contract/126
Unit 1 Packing/127
Lesson 1 Packing & Shipping Marks/127
Lesson 2 Reply to the Buyer's Packing Instruction/133
Lesson 3 Claim for Improper Packing/134
Unit 2 Shipment/141
Lesson 1 Ask for an Amendment to Shipment Terms/143
Lesson 2 Partial shipment & Transshipment/144
Lesson 3 Shipping instruction/145
Lesson 4 Urging Shipment Letters/147
Lesson 5 Shipping Adivice/149
Unit 3 Insurance/158
Lesson 1 effection insurance for the Buyer/158
Lesson 2 the Reply to the Exporter/161
Lesson 3 the Letter from the Insured to the insurer/164
Lesson 4 the Reply of the Insurance Company/165
Lesson 5 Asking for Excessive Insurance/166
Lesson 6 Open Policy Insurance/167
Unit 4 Payment/173
Lesson 1 Remittance/174
Lesson 2 Collection/176
Lesson 3 Letter of Credit/181
Unit 5 Complaint and Adjustments/201
Lesson 1 Claim for Late Delivery/202
Lesson 2 Claim for Wrong Goods/205
Lesson 3 Claim on Inferior Quality/206
Lesson 4 Claim on Damaged Goods/207
Lesson 5 Claim on Short Weight/209
Chapter 6 Modes of Trade/218
Unit 1 Agency/218
Lesson 1 Asking to Be a Sole Agent/219
Lesson 2 Appointing Agent/220
Lesson 3 Confirming the Terms of Agency/220
Unit 2 Processing&Assembling Trade/230
Lesson I The Invitation for Processing Trade/231
Lesson 2 Reply for The Invitation for Processing Trade/231
Unit 3 Compensation Trade/239
Unit 4 Joint Venture/247
Lesson 1 Asking for Joint Venture Details/248
Lesson 2 the reply to the above/248
Unit 5 Technology Transfer/260
Lesson 1 Asking for Technology Transfer/261
Lesson 2 the reply to the above/261
Unit 6 Invitation to Bid/277
Chapter 7 Miscellaneous Correspondence/281
Unit 1 Ordinary Inter-Company Correspondence/281
Lesson 1 Letters of invitation/282
Lesson 2 Letters of thanks/284
Lesson 3 Congratulation letter/285
Lesson 4 Letters of apology/286
Lesson 5 Letters of Appointments/288
Lesson 6 Letters of Announcements/289
Lesson 7 Letters of requests/290
Lesson 8 Reminders/291
Lesson 9 Visits/291
Unit 2 Employment /298
Lesson 1 Application letters/298
Lesson 2 Resume/CV/301
Lesson 3 Other employment letters/302
参考文献